Senior Brand Marketing & Growth Lead

Red Bull; Auckland; On-site; NZD 110,000 - 150,000; Full time

Job summary

Red Bull New Zealand is seeking a Brand Marketing Manager to drive strategic marketing campaigns, grounded in consumer insights and local plans. You will collaborate across teams to execute premium campaigns, support product launches, and grow the brand presence in New Zealand.

The role requires strategic vision, strong project management, and the ability to influence stakeholders to deliver high-impact results.

Qualifications

• University degree mandatory.
• 5+ years of marketing experience in New Zealand; FMCG or lifestyle brand experience preferred.
• Strong knowledge of advertising, product marketing and consumer research.
• Strategic, analytical mindset with ability to generate actionable insights.
• Excellent project management and stakeholder coordination skills.
• Independent, ownership-driven work style with an entrepreneurial can-do attitude.
• Strong interpersonal and communication skills; team player.
• Experience managing people and agencies is advantageous.
• Fluency in English (verbal & written).

Responsibilities

• Lead consumer research, monitor brand perception, and track market trends.
• Grow awareness and brand love while recruiting new users to expand our base.
• Deliver country-specific paid advertising plans with media agencies.
• Lead local product portfolio management and successful launches.
• Develop activations that build brand equity and consumer experiences.
• Oversee sampling and university marketing programs.

Skills

Advertising knowledge

Product marketing

Consumer research

Strategic thinking

Project management

Stakeholder management

Team leadership

English fluency

Entrepreneurial mindset

Education

University degree

Job description

Red Bull New Zealand is seeking a Brand Marketing Manager to drive strategic marketing campaigns, grounded in consumer insights and local plans. You will collaborate across teams to execute premium campaigns, support product launches, and grow the brand presence in New Zealand.

The role requires strategic vision, strong project management, and the ability to influence stakeholders to deliver high-impact results.