Wellness FMCG Brand Manager - Innovation & Digital Growth

Vitaco; Howick; Hybrid; NZD 90.000 - 120.000; Vollzeit

Benefits dieser Stelle

Birthday leave

Discounts on health brands

On-site cafe

Work from home two days per week

Flexible start times

Wellbeing initiatives

Zusammenfassung

Vitaco is seeking a commercially-minded FMCG marketer to support Nutra-Life and Healtheries in New Zealand. The role involves analyzing category data, spotting consumer trends, and developing innovation pipelines while delivering digital content and campaigns.

You will work alongside Senior Brand Managers to bring strategy to life through marketing activation and digital execution, across a portfolio of health and wellness brands.

Qualifikationen

• 5+ years' experience in FMCG brand marketing.
• Experience launching new products and managing multiple projects.
• Strong commercial and analytical capability.
• Hands-on experience across digital and social marketing.
• Curious mindset and genuine interest in health, wellbeing and consumer behaviour.

Aufgaben

• Develop and execute marketing plans across Nutra-Life NZ and Healtheries.
• Bring innovation, renovation and NPD projects from concept to launch.
• Manage Nutra-Life NZ website and social media channels.
• Collaborate with agencies, content creators and influencers.
• Monitor category, consumer and market trends to identify growth opportunities.
• Partner with Sales, Category, Product Development, Regulatory and Operations teams.

Kenntnisse

Brand marketing

Digital marketing

Analytics

Commercial acumen

Social media marketing

Jobbeschreibung

Vitaco is seeking a commercially-minded FMCG marketer to support Nutra-Life and Healtheries in New Zealand. The role involves analyzing category data, spotting consumer trends, and developing innovation pipelines while delivering digital content and campaigns.

You will work alongside Senior Brand Managers to bring strategy to life through marketing activation and digital execution, across a portfolio of health and wellness brands.