Brand Manager

Proclinical Staffing; Auckland; On-site; NZD 90,000 - 130,000; Full time

Benefits offered by this job

Professional development opportunities

Flexible working arrangements

Health and wellbeing initiatives

Job summary

Proclinical Staffing in Auckland is partnering with a global pharmaceutical organisation to appoint a Brand Manager for its Auckland-based commercial team. The role offers ownership of a key brand and a pivotal involvement in an upcoming New Zealand product launch.

Suitable for an Associate Brand Manager stepping up or an established Brand Manager seeking greater ownership and launch experience. Applicants with 4-5 years of pharma marketing experience, budget management, and cross-functional

Qualifications

• 4-5 years of professional pharmaceutical marketing experience
• Experience managing budgets within a pharma context
• Ability to work cross-functionally in a large pharmaceutical organisation
• Strong brand development and execution capabilities
• Experience with digital/digital campaigns and multi-channel marketing

Responsibilities

• Develop and implement integrated brand strategies aligned with company objectives
• Manage brand positioning, messaging, and visual identity across channels
• Lead creation and execution of brand campaigns (digital, print, promotions)
• Monitor brand performance using analytics and KPIs
• Collaborate with marketing, sales, communications, and leadership to ensure alignment
• Conduct market research and competitive analysis to identify opportunities
• Maintain brand guidelines and ensure communications compliance
• Build relationships with external partners and agencies
• Develop compelling brand narratives for candidates, clients, stakeholders
• Lead brand awareness initiatives and promotions

Skills

Pharma marketing

Budget management

Cross-functional collaboration

Digital marketing

Marketing automation

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Marketing automation software

CMS and design software

Job description

We are partnering with a leading global pharmaceutical organisation looking to appoint a Brand Manager to its Auckland-based commercial team.

This is an exciting opportunity for an ambitious pharmaceutical marketer to take ownership of a key brand and play an integral role in an upcoming product launch in the New Zealand market.

The position would suit an experienced Associate Brand Manager ready to step up, or an established Brand Manager looking to gain further launch experience and greater ownership of brand strategy and commercial execution.

Ideally, you will bring approximately 4-5 years of pharmaceutical marketing experience, have experience managing budgets and be comfortable working cross-functionally within a large pharmaceutical organisation.

Given the timing of the upcoming launch, candidates who are available on short notice will be particularly attractive.

Key responsibilities

• Develop and implement integrated brand strategies that align with company objectives and resonate with target audiences
• Manage brand positioning, messaging, and visual identity across all marketing channels and touchpoints
• Lead the creation and execution of brand campaigns, including digital, print, and promotional materials
• Monitor brand performance through analytics and key performance indicators, providing insights and recommendations for optimisation
• Collaborate with cross-functional teams including marketing, communications, sales, and senior leadership to ensure brand consistency and alignment
• Conduct market research and competitive analysis to identify opportunities and inform brand strategy
• Manage brand guidelines and ensure compliance across all internal and external communications
• Build and maintain relationships with external partners, agencies, and stakeholders to support brand initiatives
• Develop compelling brand narratives and content that communicate our value proposition to candidates, clients, and stakeholders
• Lead brand awareness initiatives and promotional activities to strengthen market presence

What we're looking for

• 3-5 years of professional experience in brand management, marketing strategy, or a related field
• Experience working in the pharmaceutical industry
• Demonstrated expertise in developing and executing brand strategies that drive business results
• Strong understanding of brand positioning, brand architecture, and brand development methodologies
• Excellent project management skills with the ability to manage multiple initiatives simultaneously
• Proficiency in digital marketing tools and platforms, including social media, email marketing, and marketing automation software
• Strong analytical and data-driven mindset with the ability to interpret market research and performance metrics
• Exceptional written and verbal communication skills with the ability to articulate complex ideas clearly
• Creative thinking and problem-solving abilities with a proven track record of innovative campaigns
• Experience with marketing automation, content management systems, and design software
• Knowledge of the healthcare, recruitment, or staffing sectors is highly desirable
• Bachelor's degree in Marketing, Business, Communications, or a related discipline

What we offer

• Competitive salary package commensurate with experience and qualifications
• Professional development opportunities including training, workshops, and industry certifications
• Collaborative and supportive team environment with experienced professionals
• Flexible working arrangements to support work-life balance
• Health and wellbeing initiatives including employee assistance program
• Access to industry networks and professional communities
• Opportunities to contribute to meaningful projects that impact our business and industry