Innovation Brand Lead - Part-Time (NZ)

Bayer CropScience Limited; Auckland; On-site; NZD 42,000 - 66,000; Part time

Job summary

Bayer CropScience Limited in New Zealand seeks a Marketing & Innovation Brand Manager to shape the future innovation pipeline for Consumer Health in NZ. The role focuses on turning consumer insights into growth and leading opportunities from concept through launch readiness.

It’s a hands-on, cross-functional position requiring a strong commercial mindset, experience in regulated consumer contexts, and the ability to drive business cases with regional/global teams across Marketing, Sales,

Qualifications

• Around 5+ years experience across marketing, innovation, commercialisation, category, portfolio strategy or new product development.
• Experience within Consumer Health, OTC, FMCG or another complex or regulated commercial environment.

Responsibilities

• Build and prioritise a pipeline of short, medium and long-term growth opportunities for New Zealand market.
• Turn consumer, customer and category insights into compelling propositions and commercially viable innovation opportunities.
• Develop robust business cases covering market potential, pricing, investment, margin, supply requirements and expected growth.
• Partner cross-functionally across Marketing, Sales, Finance, Regulatory, Medical, R&D and Supply to assess feasibility and accelerate opportunities.
• Lead the commercialisation and go-to-market planning of approved innovations, coordinating milestones from concept to launch.
• Drive launch readiness, identifying risks, dependencies and actions for successful execution.
• Support priority brand, category and customer activations, using insights to optimise activity and growth.
• Collaborate with regional and global teams to position New Zealand as test-and-learn market for future growth.

Skills

Marketing

Innovation

Commercialisation

Category strategy

New product development

Job description

Bayer CropScience Limited in New Zealand seeks a Marketing & Innovation Brand Manager to shape the future innovation pipeline for Consumer Health in NZ. The role focuses on turning consumer insights into growth and leading opportunities from concept through launch readiness.

It’s a hands-on, cross-functional position requiring a strong commercial mindset, experience in regulated consumer contexts, and the ability to drive business cases with regional/global teams across Marketing, Sales,