Head of Growth & Performance

The Creative Store - New Zealand; Auckland; On-site; NZD 148,000 - 221,000; Full time

Job summary

The Creative Store - New Zealand is seeking a Head of Growth & Performance to build the growth function from the ground up for a fast-growing DTC brand targeting the US market. You will own acquisition and performance creative, develop scalable testing systems, and drive the growth engine across channels with a focus on efficiency and impact.

You will lead the formation of a high-performance team, manage substantial Meta spend, and translate data into strategic decisions that drive international

Qualifications

• Experience scaling US-focused DTC brands at a serious level.
• Proven ability to manage multi-million Meta ad spend.
• Strong understanding of CAC, LTV and unit economics.
• Ability to build growth team and systems from scratch.

Responsibilities

• Own acquisition and performance creative from the ground up.
• Open and manage Meta Ads Manager and optimize spend.
• Build a high-volume creative testing system.
• Lead growth strategy toward international expansion.

Skills

Meta Ads Manager

Growth operator

Creative testing

CAC/LTV

Budget management

Team leadership

Hands-on execution

Job description

FREELANCE. We have a wide range of freelance and contract roles. Ranging from 1 day to 3 – 6-month contracts – offering you flexibility to pick and choose when you want to work. You have the option to invoice or to have your PAYE done for you. Easy As.

Head of Growth & Performance

Our client is a fast-growing Kiwi success story: a consumer goods and beauty-tech brand that started in beauty and personal care and now spans several verticals, including home and food. With a focus on the US market, they are now looking for a Head of Growth & Performance to help build their future. You won’t be joining a mature company where the playbook is already fixed. You will be building the growth function from the ground up.

You will be an exceptional DTC growth operator, able to own acquisition and performance creative from the beginning. They are well capitalised and prepared to scale spend aggressively once the economics are proven. They want someone who has already done this at a serious level.

The core growth engine will be Meta, performance creative, recurring revenue and extremely fast creative testing. You should be comfortable opening Meta Ads Manager yourself, understanding why performance moved, deciding where the next dollar gets spent, and determining what the creative team needs to produce next.

As the business grows, you will build the team and systems around you — but you still need to understand the work at operator level. The goal is to create an internal machine capable of producing and testing hundreds of pieces of performance creative every month.

The right person for this role has already helped scale a serious DTC consumer company. You will have personally managed significant Meta spend, scaled customer acquisition in the US and worked at a DTC business spending millions annually on paid acquisition.

You have strong direct-response creative instincts with experience building structured, high-volume creative testing systems, a deep understanding of CAC, LTV and contribution-margin economics and the ability to move between strategy and hands‑on execution.

This is a senior operator role with significant authority, budget responsibility and the ability to build the growth team around you.

They are not trying to build another NZ‑sized ecommerce company. The ambition is to build a major international consumer business. They are looking for the person capable of building the acquisition engine that gets it there. Is that you?

Reference #40526