Freelance Growth & Performance Leader - DTC & US Scale

The Creative Store - New Zealand; Auckland; On-site; NZD 148,000 - 221,000; Full time

Job summary

The Creative Store - New Zealand is seeking a Head of Growth & Performance to build the growth function from the ground up for a fast-growing DTC brand targeting the US market. You will own acquisition and performance creative, develop scalable testing systems, and drive the growth engine across channels with a focus on efficiency and impact.

You will lead the formation of a high-performance team, manage substantial Meta spend, and translate data into strategic decisions that drive international

Qualifications

• Experience scaling US-focused DTC brands at a serious level.
• Proven ability to manage multi-million Meta ad spend.
• Strong understanding of CAC, LTV and unit economics.
• Ability to build growth team and systems from scratch.

Responsibilities

• Own acquisition and performance creative from the ground up.
• Open and manage Meta Ads Manager and optimize spend.
• Build a high-volume creative testing system.
• Lead growth strategy toward international expansion.

Skills

Meta Ads Manager

Growth operator

Creative testing

CAC/LTV

Budget management

Team leadership

Hands-on execution

Job description

The Creative Store - New Zealand is seeking a Head of Growth & Performance to build the growth function from the ground up for a fast-growing DTC brand targeting the US market. You will own acquisition and performance creative, develop scalable testing systems, and drive the growth engine across channels with a focus on efficiency and impact.

You will lead the formation of a high-performance team, manage substantial Meta spend, and translate data into strategic decisions that drive international