Digital Performance Manager

Aotearoa New Zealand Association of Social Workers; Auckland; Hybrid; NZD 90,000 - 130,000; Full time

Job summary

Werk in Auckland or Wellington is seeking a hands-on Performance Lead to own the entire portfolio’s results. You will make optimisation calls, scale campaigns, and ensure tracking remains rigorous across GA4, GTM, and conversions.

You’ll report to the Marketing Director and partner with Account Managers in a hybrid role, two days from home, with Friday team activities. A senior, mid-to-senior level position is implied, focusing on paid search and paid social depth.

Qualifications

• Experience leading paid search and paid social campaigns.
• Strong analytics and ability to interpret performance data.
• Proven track record in conversion optimisation and ROI uplift.

Responsibilities

• Own performance across the agency's portfolio and make optimization calls.
• Build and optimise campaigns with a focus on scalability.
• Maintain a bulletproof tracking setup across tags and conversions.
• Develop a unified performance dashboard and report to stakeholders.
• Mentor junior analyst and partner with account managers on big conversations.

Skills

Paid search

Paid social

Analytics

Optimization

GA4

GTM

Conversion tracking

Tools

GA4

GTM

Tag management

Job description

Werk is a full-service agency of about twelve people across Auckland and Wellington, and we've been at it for seven years. Strategy, paid media, creative, web builds and data all live under one roof, so the thinking and the doing never get lost in a handover.

One week we're selling concert tickets, the next we're launching cars, filling school open days or convincing the country it needs another coffee. Hybrid working, two days from home, and Friday morning tea with the crew.

We're looking for the person who makes every one of those dollars work harder.

The role

You own Performance across the whole agency. Every client, every account, one question: is this working, and how do we make it work better? It's hands-on. You make the optimisation calls and the scaling decisions yourself.

We've set it up so you get to do the fun part. Campaign build and QA sit with other people on purpose, so optimisation is your day job, not the thing you squeeze in on a Friday afternoon. You'll report to our Marketing Director.

What you'll get stuck into

• Deep optimisation across paid search and paid social, and deciding what to scale


• Results and conversions across the whole portfolio


• Keeping tracking bulletproof: tags, conversions, attribution


• Owning our campaign build standard, so the whole team builds to your playbook


• One consolidated performance dashboard, built properly


• Backing our Account Managers, and being in the room for the big conversations, including the month that didn't go to plan


• Your relationships with platform reps, betas and support teams


• Mentoring our junior analyst


• You've got real depth in paid search and paid social. You can open an account and say exactly what to change and why


• GA4, GTM and conversion setup are second nature, and you can smell a dodgy number a mile off


• You like a documented process and love making it better


• You flag problems instead of quietly soaking them up


• You can explain a number to someone who doesn't live in the platform


• Agency or in-house, we don't mind. Depth and judgement are what count

The good stuff

Your own lane: the whole portfolio's performance is yours to shape

Clients across entertainment, auto, education, food and beverage, and government

Hybrid, with two days from home each week, in Auckland or Wellington

Low ego, high standards, and Friday morning tea with the crew

Permanent, full time, mid to senior. No written test: you'll get hands-on with a practical campaign setup exercise instead.