Head Of Growth & Performance

The Creative Store; Auckland; On-site; NZD 180,000 - 280,000; Full time

Job summary

The Creative Store in Auckland, NZ is seeking a Head of Growth & Performance to build and lead the growth function from the ground up. You will own acquisition and performance creative, manage significant Meta spend, and drive CAC/LTV economics as the business scales internationally.

You will operate at a senior level with budget responsibility, building a lean, fast-testing machine that can produce hundreds of creatives monthly and optimize spend across channels, starting with Meta.

Qualifications

• Experience scaling a serious DTC consumer company.
• Proven ability to manage Meta spend for the US market.
• Strong understanding of CAC, LTV and contribution-margin economics.
• Ability to build growth function from scratch.

Responsibilities

• Own acquisition and performance creative from the beginning.
• Build the growth function from the ground up.
• Manage significant Meta spend and scale CAC/LTV economics.
• Build team and systems around high-volume creative testing.
• Move between strategy and hands-on execution.
• Senior operator with authority, budget responsibility.

Skills

DTC growth

Meta Ads

Performance marketing

Creative testing

Budget management

Tools

Meta Ads Manager

Creative testing tools

Job description

Our client is a fast-growing Kiwi success story: a consumer goods and beauty-tech brand that started in beauty and personal care and now spans several verticals, including home and food. With a focus on the US market, they are now looking for a Head of Growth & Performance to help build their future. You won’t be joining a mature company where the playbook is already fixed. You will be building the growth function from the ground up.

You will be an exceptional DTC growth operator, able to own acquisition and performance creative from the beginning. They are well capitalised and prepared to scale spend aggressively once the economics are proven. They want someone who has already done this at a serious level.

The core growth engine will be Meta, performance creative, recurring revenue and extremely fast creative testing. You should be comfortable opening Meta Ads Manager yourself, understanding why performance moved, deciding where the next dollar gets spent, and determining what the creative team needs to produce next.

As the business grows, you will build the team and systems around you — but you still need to understand the work at operator level. The goal is to create an internal machine capable of producing and testing hundreds of pieces of performance creative every month.

The right person for this role has already helped scale a serious DTC consumer company. You will have personally managed significant Meta spend, scaled customer acquisition in the US and worked at a DTC business spending millions annually on paid acquisition.

You have strong direct-response creative instincts with experience building structured, high-volume creative testing systems, a deep understanding of CAC, LTV and contribution-margin economics and the ability to move between strategy and hands-on execution.

This is a senior operator role with significant authority, budget responsibility and the ability to build the growth team around you.

They are not trying to build another NZ-sized ecommerce company. The ambition is to build a major international consumer business. They are looking for the person capable of building the acquisition engine that gets it there. Is that you?

Head of Growth & Performance • Auckland, NZ