Head of Digital Growth & Ecommerce Strategy

Aotearoa New Zealand Association of Social Workers; Auckland; On-site; NZD 150,000 - 200,000; Full time

Benefits offered by this job

Generous product allowance

Free parking at Ponsonby office

Job summary

BePure Group in New Zealand is seeking a Senior Manager - Online & Growth to lead the next stage of its digital growth journey for BePure and Eve Wellness. You will own the strategy and commercial performance of ecommerce channels, paid acquisition, lifecycle marketing, and marketplaces across multiple markets.

You will lead a capable team and set direction while remaining hands-on when needed, driving growth and cross-functional alignment as the business scales.

Qualifications

• Senior-level experience across ecommerce, digital growth and/or online commercial functions.
• Strong commercial mindset with revenue, CAC, ROAS and growth targets.
• Ability to coach specialists and get hands-on when needed.
• Experience with Shopify, Klaviyo and digital analytics tools.
• Experience with Amazon and/or TikTok Shop is a plus.

Responsibilities

• Own and drive the overall Online & Growth strategy across ecommerce, paid acquisition, lifecycle, marketplaces and emerging digital channels.
• Set the commercial direction, priorities and performance targets across revenue, CAC, ROAS, conversion, AOV, retention and LTV.
• Lead the evolution of ecommerce, paid media and new online revenue streams including Amazon, TikTok Shop and future marketplace opportunities.
• Turn data and market opportunities into clear priorities, enabling the team to contribute to strategy and execution.
• Lead and develop the Online & Growth team with clear accountability and cross-functional alignment.

Job description

BePure Group in New Zealand is seeking a Senior Manager - Online & Growth to lead the next stage of its digital growth journey for BePure and Eve Wellness. You will own the strategy and commercial performance of ecommerce channels, paid acquisition, lifecycle marketing, and marketplaces across multiple markets.

You will lead a capable team and set direction while remaining hands-on when needed, driving growth and cross-functional alignment as the business scales.