Senior Digital Marketing Lead — Growth & Analytics (Hybrid)

New Zealand Health Group; Auckland; Hybrid; NZD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work

Company laptop

Online learning platform

Discounted health insurance

Samsung & 2Degrees discounts

Job summary

New Zealand Health Group (NZHG) is seeking a strategic Digital Marketing Expert to lead the development, delivery and optimisation of digital marketing across NZHG's brands, driving brand awareness, engagement, lead generation and measurable growth.

You will partner with business leaders, marketers and agencies to align digital activity with priorities and deliver meaningful results, while staying ahead of digital trends and opportunities.

Qualifications

• 6+ years of digital marketing experience across strategy, campaigns, websites, SEO/SEM, social media and analytics.
• Proven success developing and delivering digital marketing strategies that drive business growth.
• Experience managing digital acquisition and lead generation campaigns.
• Advanced knowledge of digital marketing platforms, CMS, analytics and reporting tools.

Responsibilities

• Developing and executing digital marketing strategies across multiple brands and service lines.
• Leading digital acquisition, recruitment marketing and brand awareness campaigns.
• Managing campaign activity across paid search, SEO, social media, display ads and emerging channels.
• Driving campaign performance through planning, optimisation, ROI analysis.

Skills

Digital marketing

SEO/SEM

Campaign management

Analytics

Education

Marketing degree or equivalent

Tools

CMS platforms

Google Analytics

Marketing automation

Job description

New Zealand Health Group (NZHG) is seeking a strategic Digital Marketing Expert to lead the development, delivery and optimisation of digital marketing across NZHG's brands, driving brand awareness, engagement, lead generation and measurable growth.

You will partner with business leaders, marketers and agencies to align digital activity with priorities and deliver meaningful results, while staying ahead of digital trends and opportunities.