Growth-Driven E-commerce & Digital Marketing Lead

Private Advertiser; Northland; On-site; NZD 60,000 - 90,000; Full time

Job summary

Private Advertiser is seeking a marketing professional to oversee online store operations across Shopee, Lazada/RedMart and TikTok Shop in Northland, NZ. The role involves developing campaigns on Facebook, Instagram, TikTok, and Xiaohongshu, plus managing live-commerce, KOLs, paid ads, and SEO.

You will create product content, analyze ROI, coordinate launches and ensure consistent brand messaging across touchpoints. A marketing-related degree with FMCG/manufacturing experience is preferred.

Qualifications

• Diploma or Degree in Marketing, Business Communications or a related discipline.
• Minimum 2–3 years of relevant experience in the FMCG or Manufacturing industry.
• Proven experience in digital marketing and content strategy.
• Strong knowledge and hands-on experience in social media platforms.
• Experience in influencer and creator management.
• Hands-on experience managing e-commerce stores.
• Strong analytical, reporting and trend-spotting skills.

Responsibilities

• Oversee daily operations of online stores across Shopee, Lazada/RedMart and TikTok Shop.
• Develop and execute marketing campaigns across Facebook, Instagram, TikTok and Xiaohongshu.
• Manage live-commerce activities, KOL collaborations, paid advertising and SEO campaigns.
• Create and manage product content, including product information, photos, videos and RTB.
• Analyze campaign performance, sales data and ROI to identify trends and growth opportunities.
• Coordinate promotions and new product launches with internal teams and external partners.
• Ensure consistent brand messaging and presentation across all customer touchpoints.

Skills

Digital marketing

Content strategy

Social media management

KOL / influencer management

E-commerce management

Paid advertising

SEO

Analytics

Education

Diploma or Degree in Marketing or related

Job description

Private Advertiser is seeking a marketing professional to oversee online store operations across Shopee, Lazada/RedMart and TikTok Shop in Northland, NZ. The role involves developing campaigns on Facebook, Instagram, TikTok, and Xiaohongshu, plus managing live-commerce, KOLs, paid ads, and SEO.

You will create product content, analyze ROI, coordinate launches and ensure consistent brand messaging across touchpoints. A marketing-related degree with FMCG/manufacturing experience is preferred.