Head of Brand Strategy & Growth

The New Zealand Automobile Association (Incorporated); Auckland; Hybrid; NZD 180,000 - 240,000; Full time

Benefits offered by this job

Free AA Membership for you and your wh

Flexibility and hybrid working

Birthday day off

Job summary

The New Zealand Automobile Association (Incorporated) seeks a General Manager Brand to lead the stewardship and evolution of the AA Masterbrand and sub-brands, driving brand relevance and commercial outcomes across the organisation.

You will partner with executives to embed customer insight, governance and storytelling, shaping brand strategy and measurement to maximise value and competitive advantage.

Qualifications

• Strategic, commercially astute brand leader with a track record of turning brand investment into growth.
• Experience building brands as business assets to drive growth, loyalty and value.

Responsibilities

• Lead the stewardship, evolution and commercial enablement of the AA Masterbrand and sub-brands.
• Shape brand strategies, governance, reputation management and storytelling.
• Partner with leaders to embed brand thinking in decision-making and drive growth.

Job description

The New Zealand Automobile Association (Incorporated) seeks a General Manager Brand to lead the stewardship and evolution of the AA Masterbrand and sub-brands, driving brand relevance and commercial outcomes across the organisation.

You will partner with executives to embed customer insight, governance and storytelling, shaping brand strategy and measurement to maximise value and competitive advantage.