Growth Marketing Lead - B2B/B2C, Hybrid

Southern Cross Medical Care Society; Auckland; On-site; NZD 140,000 - 200,000; Full time

Job summary

Southern Cross Health Insurance seeks a seasoned marketing leader to drive growth across acquisition, engagement, and retention. You will unite the Business and Adviser channels into a single cohesive plan and lead cross-functional teams to deliver on-brand campaigns that strengthen customer loyalty.

You will champion a high-quality customer experience across the full journey, from joining to renewal, using insights and a test-and-learn approach to improve outcomes.

Qualifications

• Experience in B2B, B2B2C, business or corporate marketing within a service-led organisation.
• Experience leading, coaching and developing teams to deliver customer and commercial outcomes.
• A proven ability to connect acquisition and retention activity across an end-to-end customer journey.
• Strong campaign, media and agency management experience.
• Strategic mindset with the ability to turn business plans into clear, actionable marketing activity.
• Confidence using customer insights and performance data to guide decisions and support continuous improvement.
• Excellent stakeholder management skills and the ability to influence across cross-functional teams and partner channels.
• An adaptable and empowering leadership style, along with an understanding of Agile ways of working.

Responsibilities

• Lead and develop a high-performing team, creating clarity, pace and strong cross-functional collaboration.
• Own the end-to-end Business and Adviser channel strategy, bringing acquisition and retention activity together into one cohesive plan.
• Champion a consistent and high-quality customer experience across every stage of the journey, from joining and welcome through to renewal.
• Use customer insights, data and a test-and-learn approach to improve acquisition, retention and engagement outcomes.
• Partner with Brand & Experience, Marketing Communications Delivery, agencies and other key stakeholders to deliver well-coordinated, on-brand activity.
• Oversee channel plans, budgets and performance, ensuring work is delivered effectively and supports broader business objectives.

Skills

B2B marketing

Team leadership

Strategy development

End-to-end journey

Stakeholder management

Agile ways of working

Job description

Southern Cross Health Insurance seeks a seasoned marketing leader to drive growth across acquisition, engagement, and retention. You will unite the Business and Adviser channels into a single cohesive plan and lead cross-functional teams to deliver on-brand campaigns that strengthen customer loyalty.

You will champion a high-quality customer experience across the full journey, from joining to renewal, using insights and a test-and-learn approach to improve outcomes.