Global Media Planning Manager - Brand Growth Leader

ZURU; Auckland; On-site; NZD 95,000 - 130,000; Full time

Benefits offered by this job

Culture for Growth

Health Benefits

Global Opportunities

A Player Team

Competitive Remuneration

Fresh fruit and coffee

Job summary

ZURU is seeking a Media Planning Manager to lead media campaign planning across a portfolio of fast-growing FMCG brands spanning multiple consumer categories. You will support delivery of best-in-class media planning across platforms including TikTok, Meta, YouTube and digital display, shaping how brands show up in market.

You will develop audience frameworks, implement planning processes, and balance performance with brand-building activity to grow these challenger brands.

Qualifications

• 4+ years experience in Digital Marketing, Media Planning or Paid Media
• Hands-on experience across Meta Business Manager, TikTok Ads Manager and Google ad products
• Familiarity with media measurement approaches including performance reporting, brand lift and incremental testing
• Experience working on consumer brands – FMCG, CPG or similar categories preferred
• Exposure to digital channels including social, programmatic display and video; awareness of emerging formats such as CTV or retail media is a plus
• Strong communicator — confident sharing ideas, contributing to discussions and building relationships across teams
• Analytical and curious mindset with the ability to interpret data and turn it into clear recommendations
• Organised and proactive — able to manage multiple work streams, meet deadlines and flag issues early
• Eager to learn, take initiative and grow within a dynamic, high-performing global marketing team

Responsibilities

• Support the delivery of Media Strategy and Planning across your ZURU assigned brands ensuring plans are insight-led and audience-first
• Contribute to the development and implementation of media measurement frameworks, working closely with the Media Buying and Data & Analytics teams
• Help embed the Future Demand philosophy into campaign planning, developing a deep understanding of brand-building media principles
• Stay close to platform trends and audience behaviour, proactively bringing forward new opportunities and ideas for channel adoption
• Build productive working relationships with tech and media partners to maximise value and innovation for ZURU brands
• Support the development of reporting cadences and contribute to performance reviews, translating data into actionable insights
• Collaborate with cross-functional brand and marketing teams to ensure all media activity aligns with brand and vertical objectives
• Contribute to a collaborative, curious and high-performing team culture, sharing learnings and supporting colleagues

Skills

Media planning

Digital marketing

TikTok Ads Manager

Meta Business Manager

Google Ads

Data analysis

Tools

Meta Business Manager

TikTok Ads Manager

Google Ads

Job description

ZURU is seeking a Media Planning Manager to lead media campaign planning across a portfolio of fast-growing FMCG brands spanning multiple consumer categories. You will support delivery of best-in-class media planning across platforms including TikTok, Meta, YouTube and digital display, shaping how brands show up in market.

You will develop audience frameworks, implement planning processes, and balance performance with brand-building activity to grow these challenger brands.