Media Planning Manager - FMCG

ZURU; Auckland; On-site; NZD 95,000 - 130,000; Full time

Benefits offered by this job

Culture for Growth

Health Benefits

Global Opportunities

A Player Team

Competitive Remuneration

Fresh fruit and coffee

Job summary

ZURU is seeking a Media Planning Manager to lead media campaign planning across a portfolio of fast-growing FMCG brands spanning multiple consumer categories. You will support delivery of best-in-class media planning across platforms including TikTok, Meta, YouTube and digital display, shaping how brands show up in market.

You will develop audience frameworks, implement planning processes, and balance performance with brand-building activity to grow these challenger brands.

Qualifications

• 4+ years experience in Digital Marketing, Media Planning or Paid Media
• Hands-on experience across Meta Business Manager, TikTok Ads Manager and Google ad products
• Familiarity with media measurement approaches including performance reporting, brand lift and incremental testing
• Experience working on consumer brands – FMCG, CPG or similar categories preferred
• Exposure to digital channels including social, programmatic display and video; awareness of emerging formats such as CTV or retail media is a plus
• Strong communicator — confident sharing ideas, contributing to discussions and building relationships across teams
• Analytical and curious mindset with the ability to interpret data and turn it into clear recommendations
• Organised and proactive — able to manage multiple work streams, meet deadlines and flag issues early
• Eager to learn, take initiative and grow within a dynamic, high-performing global marketing team

Responsibilities

• Support the delivery of Media Strategy and Planning across your ZURU assigned brands ensuring plans are insight-led and audience-first
• Contribute to the development and implementation of media measurement frameworks, working closely with the Media Buying and Data & Analytics teams
• Help embed the Future Demand philosophy into campaign planning, developing a deep understanding of brand-building media principles
• Stay close to platform trends and audience behaviour, proactively bringing forward new opportunities and ideas for channel adoption
• Build productive working relationships with tech and media partners to maximise value and innovation for ZURU brands
• Support the development of reporting cadences and contribute to performance reviews, translating data into actionable insights
• Collaborate with cross-functional brand and marketing teams to ensure all media activity aligns with brand and vertical objectives
• Contribute to a collaborative, curious and high-performing team culture, sharing learnings and supporting colleagues

Skills

Media planning

Digital marketing

TikTok Ads Manager

Meta Business Manager

Google Ads

Data analysis

Tools

Meta Business Manager

TikTok Ads Manager

Google Ads

Job description

We’re looking for a passionate and talented Media Planning Manager to help drive the growth of our FMCG vertical as we scale globally!

About ZURU

ZURU is on a mission to disrupt industries, challenge the status quo, and catalyze change through radical innovation and advances in automation. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; and ZURU Edge is pioneering new-generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5,000 direct and indirect members across more than 30 international locations.

One of the largest toy companies in the world, our globally recognized and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, and Gumi Yum Surprise.

ROLE PURPOSE

At ZURU, we pride ourselves on placing innovation and excellence at the heart of everything we do. This is core to our marketing principles and had led us to become one of the leading advertisers globally across a number of digital and social platforms.

As a Media Planning Manager for ZURU, you will be responsible for media campaign planning across a portfolio of exciting and fast-growing ZURU brands spanning multiple consumer categories. These are high-energy brands with bold creative ambition, and this role is your opportunity to help shape how they show up in market.

You will support the delivery of best-in-class media planning across platforms including TikTok, Meta, YouTube and digital display, helping to develop audience frameworks and implement planning processes that drive results. You’ll bring a passion for building brands through the funnel- balancing performance delivery with brand-building activity to grow these exciting challenger brands.

You will work closely with the Media Buying team, Data & Analytics team, and ZURU brand teams across each vertical to ensure campaigns are well-planned, clearly measured, and aligned to business objectives. This is a brilliant opportunity to build your skills and career within a fast-paced, future-thinking global company.

Roles & Responsibilities

• Support the delivery of Media Strategy and Planning across your ZURU assigned brands ensuring plans are insight-led and audience-first
• Contribute to the development and implementation of media measurement frameworks, working closely with the Media Buying and Data & Analytics teams
• Help embed the Future Demand philosophy into campaign planning, developing a deep understanding of brand-building media principles
• Stay close to platform trends and audience behaviour, proactively bringing forward new opportunities and ideas for channel adoption
• Build productive working relationships with tech and media partners to maximise value and innovation for ZURU brands
• Support the development of reporting cadences and contribute to performance reviews, translating data into actionable insights
• Collaborate with cross-functional brand and marketing teams to ensure all media activity aligns with brand and vertical objectives
• Contribute to a collaborative, curious and high-performing team culture, sharing learnings and supporting colleagues

Skills & Experience

• 4+ years’ experience in Digital Marketing, Media Planning or Paid Media, ideally within an agency or in-house brand environment
• Hands-on experience across key platforms including Meta Business Manager, TikTok Ads Manager and Google ad products
• Familiarity with media measurement approaches including performance reporting, brand lift and incremental testing
• Experience working on consumer brands — FMCG, CPG or similar categories preferred
• Exposure to digital channels including social, programmatic display and video; awareness of emerging formats such as CTV or retail media is a plus
• Strong communicator — confident sharing ideas, contributing to discussions and building relationships across teams
• Analytical and curious mindset with the ability to interpret data and turn it into clear recommendations
• Organised and proactive — able to manage multiple work streams, meet deadlines and flag issues early
• Eager to learn, take initiative and grow within a dynamic, high-performing global marketing team

ABOUT ZURU

ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).

Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world.

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com.

WHAT WE OFFER

• Culture for Growth
• Health Benefits
• Global Opportunities
• Surrounded by an A Player Team
• Competitive Remuneration
• Lots of fresh fruit, coffee, pals fridge and more
• ZURU – Reimagining tomorrow