Global DTC Director – Outdoor & Performance Apparel

MacGregor Black; Wānaka; On-site; NZD 180,000 - 240,000; Full time

Job summary

MacGregor Black is partnering with a premium outdoor and performance apparel brand to recruit a Direct to Consumer Director. Based at the brand’s Southern Hemisphere headquarters, you’ll own the DTC business across Oceania, Europe and North America and sit on the Executive Leadership Team reporting to the CEO.

You’ll lead Retail, Ecommerce and Merchandising, shaping store network strategy, assortment, and merchandising while driving profitable growth across owned channels and aligned wholesale.

Qualifications

• Track record scaling profitable retail and ecommerce internationally.
• Hands-on merchandising, assortment and range planning in apparel.
• Experience with premium/outdoor/performance apparel category.
• Willingness to relocate and operate across Oceania, Europe, North America.
• Full P&L ownership and decisiveness.

Responsibilities

• Own total DTC growth across retail and ecommerce, from store performance to conversion and repeat purchase.
• Shape the global store network strategy, including new market entry, formats and investment decisions.
• Take accountability for assortment, range planning and merchandising, market by market.
• Steer full-price trading and sell-through discipline, protecting brand equity while hitting commercial targets.
• Align DTC and Wholesale to create a cohesive commercial ecosystem.
• Lead Retail, Ecommerce and Merchandising teams with a hands-on, get-it-done mentality.

Skills

Retail & Ecommerce

Merchandising

Range Planning

P&L Ownership

Cross-Regional

Leadership

Job description

MacGregor Black is partnering with a premium outdoor and performance apparel brand to recruit a Direct to Consumer Director. Based at the brand’s Southern Hemisphere headquarters, you’ll own the DTC business across Oceania, Europe and North America and sit on the Executive Leadership Team reporting to the CEO.

You’ll lead Retail, Ecommerce and Merchandising, shaping store network strategy, assortment, and merchandising while driving profitable growth across owned channels and aligned wholesale.