Direct-to-Consumer Director

MacGregor Black; Wānaka; On-site; NZD 180,000 - 240,000; Full time

Job summary

MacGregor Black is partnering with a premium outdoor and performance apparel brand to recruit a Direct to Consumer Director. Based at the brand’s Southern Hemisphere headquarters, you’ll own the DTC business across Oceania, Europe and North America and sit on the Executive Leadership Team reporting to the CEO.

You’ll lead Retail, Ecommerce and Merchandising, shaping store network strategy, assortment, and merchandising while driving profitable growth across owned channels and aligned wholesale.

Qualifications

• Track record scaling profitable retail and ecommerce internationally.
• Hands-on merchandising, assortment and range planning in apparel.
• Experience with premium/outdoor/performance apparel category.
• Willingness to relocate and operate across Oceania, Europe, North America.
• Full P&L ownership and decisiveness.

Responsibilities

• Own total DTC growth across retail and ecommerce, from store performance to conversion and repeat purchase.
• Shape the global store network strategy, including new market entry, formats and investment decisions.
• Take accountability for assortment, range planning and merchandising, market by market.
• Steer full-price trading and sell-through discipline, protecting brand equity while hitting commercial targets.
• Align DTC and Wholesale to create a cohesive commercial ecosystem.
• Lead Retail, Ecommerce and Merchandising teams with a hands-on, get-it-done mentality.

Skills

Retail & Ecommerce

Merchandising

Range Planning

P&L Ownership

Cross-Regional

Leadership

Job description

Do you have a genuine passion for the outdoors, and are you willing to embark on an adventure around the world to further your career?

Have you grown profitable business across owned retail and ecommerce channels regionally or globally?

Do you have a deep understanding of product, merchandising and range planning across global markets, within sports and performance apparel?

We’re partnering with a premium outdoor and performance apparel brand, on the search for a Direct to Consumer Director to lead retail, ecommerce and merchandising across their global business.

Based at the brand’s Southern Hemisphere headquarters, you’ll report directly to the CEO and sit on the Executive Leadership Team, taking full ownership of the DTC business across Oceania, Europe and North America. This is a role that requires an individual capable of driving sustainable, profitable growth at speed, across both owned retail and ecommerce.

What you’ll be doing

• Owning total DTC growth across retail and ecommerce - from store performance to conversion and repeat purchase
• Shaping the global store network strategy, including new market entry, formats and investment decisions
• Taking personal accountability for assortment, range planning and merchandising, market by market
• Steering full-price trading and sell-through discipline, protecting brand equity while hitting commercial targets
• Aligning DTC and Wholesale, to create a consistent and cohesive commercial ecosystem
• Leading Retail, Ecommerce and Merchandising teams with a hands-on, get-it-done mentality

What we’re looking for

• A proven track record scaling a profitable retail and ecommerce business internationally
• Deep, hands-on experience in merchandising, assortment and range planning within apparel
• Category experience in premium apparel - sports, outdoor or performance apparel preferred
• Comfort operating across multiple regions and time zones, including Oceania, Europe and North America
• A genuine affinity for the outdoors, and a willingness to relocate for the right opportunity
• Sharp commercial instincts, full P&L ownership experience, and comfort making calls under pressure
• A self-starter mentality - hands-on, decisive and unafraid of detail

Package - Base salary commensurate with experience, plus performance-based incentives reflecting the seniority of this Executive Leadership position.

For more information, please contact [e-mail]