Digital Marketing Specialist

Werk Agency; Wellington; On-site; NZD 80,000 - 110,000; Full time

Job summary

Werk Agency in Wellington seeks a sharp, organised digital marketer with 3–5 years experience to own and grow campaigns across Meta, Google, TikTok and beyond.

You’ll build campaigns, manage budgets, test ideas and report insights, turning client briefs into structured campaigns and actionable plans that drive real outcomes for diverse clients in entertainment, lifestyle and e-commerce.

Qualifications

• 3–5 years in digital marketing or paid media
• Strong platform knowledge: Meta Ads Manager, Google Ads, TikTok Ads Manager
• Experience with reporting and optimisation
• Organised, process-driven with budgets and documentation
• Commercial mindset focusing on outcomes

Responsibilities

• Planning, building, managing and optimising campaigns across Meta, Google, TikTok and other digital channels.
• Turning client briefs into campaign workflows, media plans, audience structures, tracking requirements, reporting views and testing plans.
• Managing campaigns from setup to launch, optimisation, reporting and post-campaign learnings.
• Keeping budgets under control through pacing, spend checks, allocation updates and clear documentation.
• Making sure the numbers line up from media plan to platform spend to reporting and invoicing.
• Looking beyond surface-level metrics to understand what is actually driving performance.
• Asking better questions: Are we reaching the right people? Is the creative working? Is the budget pacing properly? What should we test next?
• Working with account, creative and strategy teams to keep campaigns moving and deliver ideas properly.
• Helping build a culture of testing, learning and continuous improvement.
• Acting as an advocate for digital marketing inside the agency and with clients.
• Improving workflows through better systems, smarter processes, AI, automation and practical common sense.

Skills

Digital marketing

Paid media

Campaign management

Meta Ads Manager

Google Ads

TikTok Ads Manager

Tools

GA4

GTM

Looker Studio

Shopify

Klaviyo

HubSpot

Job description

Werk Agency is looking for a digital weapon.

We’re after someone sharp, organised, curious and hungry. Someone who knows their way around the platforms, can keep campaigns moving, and gets excited about using digital marketing to solve real problems for clients.

This is a role for someone with around 3 to 5 years’ experience who has built strong digital foundations and is ready for more ownership, pace, variety and room to grow.

We’re not looking for someone who has only sat in an agency reporting on CTRs and CPCs. We’re looking for someone who can get in the tools, build campaigns properly, manage budgets carefully, spot opportunities, test ideas, explain what’s working, and help clients see what digital can really do.

At Werk, digital marketing is not just media buying. It’s a multitool. It can launch a show, build a brand, sell tickets, generate leads, test creative, grow a community, fix a funnel and help clients make smarter decisions.

What you’ll be doing

• Planning, building, managing and optimising campaigns across Meta, Google, TikTok and other digital channels.
• Turning client briefs into campaign workflows, media plans, audience structures, tracking requirements, reporting views and testing plans.
• Managing campaigns from setup to launch, optimisation, reporting and post-campaign learnings.
• Keeping budgets under control through pacing, spend checks, allocation updates and clear documentation.
• Making sure the numbers line up from media plan to platform spend to reporting and invoicing.
• Looking beyond surface-level metrics to understand what is actually driving performance.
• Asking better questions: Are we reaching the right people? Is the creative working? Is the budget pacing properly? What should we test next?
• Working with account, creative and strategy teams to keep campaigns moving and make sure good ideas are delivered properly.
• Helping build a stronger culture of testing, learning and continuous improvement.
• Acting as an advocate for digital marketing inside the agency and with clients.
• Improving workflows through better systems, smarter processes, AI, automation and practical common sense.

What we’re looking for

• Around 3 to 5 years’ experience in digital marketing, paid media, performance marketing or campaign management.
• Confidence inside platforms like Meta Ads Manager, Google Ads and TikTok Ads Manager.
• Strong understanding of campaign structure, audiences, budgets, tracking, creative testing, optimisation and reporting.
• Someone organised and process-driven across workflows, deadlines, budget pacing, quality control and reporting rhythms.
• Someone who can manage spend responsibly and keep campaign records commercially clean.
• A practical, solutions-focused thinker who can adapt the approach based on the client, objective, budget and opportunity.
• Commercial awareness. You know campaigns need to support real outcomes, not just nice-looking metrics.
• A clear communicator who can explain digital performance without hiding behind jargon.
• Someone proactive, curious, hungry and comfortable in a fast-paced agency environment.
• Someone who cares about the craft of digital marketing and wants to keep getting better.

What would make you stand out

• Experience across entertainment, events, music, venues, festivals, ecommerce, hospitality, lifestyle or fast-paced campaign launches.
• Experience across Meta, Google Search, YouTube, TikTok, Spotify, programmatic, email or other digital channels.
• A strong understanding of creative testing and how creative impacts performance.
• Confidence with GA4, GTM, Looker Studio, Shopify, Klaviyo, HubSpot or similar tools.
• Examples of campaigns where you personally improved performance, solved a problem, created a better process or drove a meaningful result.
• Experience managing budgets, pacing spend, documenting changes and keeping records clean for reporting, reconciliation and invoicing.

Why join Werk?

• Werk is a creative and marketing agency working with ambitious clients across entertainment, lifestyle, hospitality, ecommerce and culture.
• We move quickly. We test things. We learn as we go. We care about good ideas, good systems and work that actually does something.
• You’ll get to work on interesting campaigns, contribute ideas, get close to clients, and have real ownership over the work.
• We’re building an agency that does things differently: sharper strategy, stronger creative, smarter digital thinking, better processes and fewer pointless admin loops.
• If you want to grow fast, prove your chops and help shape how a modern agency does digital marketing, we’d love to hear from you.