Digital Marketing Lead — Engagement & Growth

CARTERS; Auckland; On-site; NZD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive remuneration package

Health and wellbeing benefits (7.5%)**

Company buying privileges

Job summary

CARTERS is seeking a results-driven Digital Marketing Specialist to own our digital presence from East Tāmaki, driving campaigns, content, and customer journeys that strengthen engagement with trade customers and our brand.

You’ll manage email campaigns, CMS content, and cross-channel initiatives, analyse performance, and partner with Marketing and IT to deliver creative digital solutions that boost brand visibility and ROI for New Zealand's leading builder partner.

Qualifications

• Customer-centric digital marketing expertise across online channels
• Experience with content management systems (CMS) such as Squarespace or SAP Hybris
• Email marketing and automation using Dynamics 365 Marketing with ClickDimensions
• SEO/SEM capability for digital optimisation and data analytics
• Experience driving digital acquisition channels (PPC, Display, Paid Social)
• Marketing degree or relevant tertiary qualification
• Strong proofreading and storytelling skills
• Knowledge of emerging digital trends and new applications
• Proficient in Adobe Creative Cloud
• Understanding of social media campaigns and compliance
• Knowledge of WeChat is advantageous

Responsibilities

• Drive digital aspects of CARTERS’ business across promotions, campaigns and social media
• Maintain content across multiple platforms aligned with trade customers and brand
• Execute email campaigns with workflows and segmentation
• Provide creative digital solutions for websites, apps and campaigns
• Monitor performance across platforms and provide analytics insights
• Process customer feedback and digital enquiries via email and social
• Coordinate marketing and IT digital initiatives and projects
• Produce engaging digital communications to enhance customer experience
• Refine customer journeys and touchpoints

Skills

Customer centric digital specialist

Digital marketing channels

Email marketing & automation

Content management systems

SEO & SEM

Social media campaigns

Adobe Creative Cloud

Emerging digital trends

Copywriting & editing

WeChat knowledge (advantageous)

Education

Marketing or Digital Media degree

Tools

Squarespace

SAP Hybris

Microsoft Dynamics 365 Marketing

ClickDimensions

WeChat

Adobe Creative Cloud

Job description

CARTERS is seeking a results-driven Digital Marketing Specialist to own our digital presence from East Tāmaki, driving campaigns, content, and customer journeys that strengthen engagement with trade customers and our brand.

You’ll manage email campaigns, CMS content, and cross-channel initiatives, analyse performance, and partner with Marketing and IT to deliver creative digital solutions that boost brand visibility and ROI for New Zealand's leading builder partner.