Digital Brand Lead: Growth, Content & Campaigns

Tegel Foods Limited; Auckland; Hybrid; NZD 110,000 - 150,000; Full time

Benefits offered by this job

on-site car parking

Medical and life insurance

Staff discounts on company products

KiwiSaver contributions up to 4%

A supportive, high-performing team

Job summary

Tegel Foods Limited is seeking an experienced Digital Brand Manager to lead the digital strategy across multiple channels, driving social performance, brand engagement, and commercial growth. Reporting to the Head of Marketing, you’ll guide the team and collaborate with a Graphic Designer to deliver standout content and brand experiences.

You’ll own the digital brand presence, optimise content, and shape campaigns from planning to evaluation, with a focus on data-driven growth and consumer

Qualifications

• 5+ years of experience developing and executing social and digital marketing strategies for consumer brands.
• Strong expertise across social media platforms, paid social campaigns, content marketing, influencer marketing, and digital channel optimisation.
• Experience managing websites, SEO, digital content, and online customer experiences.
• Strong commercial acumen and the ability to interpret analytics and translate insights into actionable strategies.
• Excellent stakeholder management, communication, and project management skills.
• A passion for creating engaging content and building brands in a fast-paced environment.

Responsibilities

• Develop and execute the digital content and social media strategy for our brands, ensuring a consistent and engaging brand presence.
• Lead organic and paid social campaigns, using insights and analytics to optimise performance and maximise ROI.
• Manage influencer partnerships, user-generated content initiatives, and digital marketing campaigns from planning through to evaluation.
• Oversee website performance, including content management, SEO, AI search optimisation, user experience, and ongoing performance monitoring
• Drive customer promotion programmes and collaborate closely with internal teams, agencies, and retail partners to deliver commercial outcomes.
• Lead creative excellence by managing external content partners and coaching the Graphic Designer to deliver high-quality, on-brand creative assets.

Skills

Social media strategy

Paid social campaigns

Influencer marketing

SEO & content optimization

Analytics & reporting

Stakeholder management

Job description

Tegel Foods Limited is seeking an experienced Digital Brand Manager to lead the digital strategy across multiple channels, driving social performance, brand engagement, and commercial growth. Reporting to the Head of Marketing, you’ll guide the team and collaborate with a Graphic Designer to deliver standout content and brand experiences.

You’ll own the digital brand presence, optimise content, and shape campaigns from planning to evaluation, with a focus on data-driven growth and consumer