Digital Brand Growth Lead: Social & Campaigns

Tegel Foods Ltd; New Zealand; On-site; NZD 90,000 - 150,000; Full time

Benefits offered by this job

On-site car parking

Medical and life insurance

Staff discounts on company products

KiwiSaver contributions up to 4%

Supportive, high-performing team

Job summary

Tegel Foods Ltd is seeking a Digital Brand Manager to lead the digital strategy for its brands, driving social media performance, brand engagement, and commercial growth across multiple channels.

Reporting to the Head of Marketing, you will shape innovative campaigns, collaborate with a Graphic Designer, and own content, SEO, influencer partnerships, and website optimisation to deliver measurable business results. This role is based in New Zealand with a fast-paced FMCG environment.

Qualifications

• 5+ years and consumer-brand digital marketing experience.
• Strong expertise across social platforms, paid social, content and influencer marketing.
• Experience managing websites, SEO, digital content and online customer experiences.
• Ability to interpret analytics and translate insights into actionable strategies.
• Excellent stakeholder management, communication and project management skills.
• Passion for creating engaging content and building brands in a fast-paced environment.

Responsibilities

• Develop and execute the digital content and social media strategy for our brands, ensuring a consistent and engaging brand presence.
• Lead organic and paid social campaigns, using insights and analytics to optimise performance and maximise ROI.
• Manage influencer partnerships, user-generated content initiatives, and digital marketing campaigns from planning through to evaluation.
• Oversee website performance, including content management, SEO, AI search optimisation, user experience, and ongoing performance monitoring
• Drive customer promotion programmes and collaborate with internal teams, agencies, and retail partners to deliver commercial outcomes.
• Lead creative excellence by managing external content partners and coaching the Graphic Designer to deliver high-quality, on-brand creative assets.

Skills

Social media marketing

Content marketing

Influencer marketing

Analytics interpretation

Stakeholder management

Project management

Brand strategy

Tools

SEO

AI search optimisation

Content management systems

Job description

Tegel Foods Ltd is seeking a Digital Brand Manager to lead the digital strategy for its brands, driving social media performance, brand engagement, and commercial growth across multiple channels.

Reporting to the Head of Marketing, you will shape innovative campaigns, collaborate with a Graphic Designer, and own content, SEO, influencer partnerships, and website optimisation to deliver measurable business results. This role is based in New Zealand with a fast-paced FMCG environment.