Digital Marketer

Aotearoa New Zealand Association of Social Workers; Māngere-Ōtāhuhu; On-site; NZD 65,000 - 110,000; Full time

Job summary

The Pure Food Co is seeking a hands-on Digital Marketer to elevate our digital presence across social channels, content and community management. You’ll shape the day-to-day strategy with the Marketing Managers and drive campaigns that boost awareness and engagement.

Based in New Zealand, you’ll manage end-to-end social media, content calendars, paid media and SEO efforts, using data to optimise ROI. You’ll collaborate across a matrix of stakeholders and help lift our brand online.

Responsibilities

• Manage the end-to-end social media strategy across The Pure Food Co's channels, building capability in-house.
• Build and maintain the content calendar to ensure a consistent, on-brand presence across all platforms.
• Coordinate and drive delivery of strategy, implementation and performance tracking for digital campaigns and paid media.
• Optimise campaigns using data and insights to maximise return on investment.
• Work in close partnership with the Marketing Managers (Product) and (Brand & Comms) to ensure a consistent brand across all digital touchpoints.
• Support brand awareness initiatives and maintain a cohesive brand presence online.

Skills

Social media

Content creation

Campaign management

SEO

Analytics

Branding

Tools

CRM software

Job description

The Pure Food Co is a fast-growing, purpose-led company built on innovation. We are changing how aged care and healthcare providers, including hospitals, feed and support the people in their care. We combine nutrition technology with a real passion for the people we serve to create food that helps people thrive. Based in New Zealand with a growing presence across Australia and Europe, we move quickly, work closely, and back bold thinking to get things done.

If you want your thinking to have a direct line to impact, and being part of a business that is changing lives sounds like the kind of challenge you are after, you will find a home here.

Role Purpose

Reporting to the Marketing Manager, the Digital Marketer will manage and elevate The Pure Food Co's digital presence, leading and implementing our social media, content and community management to build awareness with customers. This is a hands-on role focused on lifting the consistency, quality and performance of our digital channels, alongside CRM maintenance and SEO management. Working closely with the Marketing Managers, you will help shape the strategy and deliver the day-to-day.

In this role, you will:

Manage the end-to-end social media strategy across The Pure Food Co's channels, building capability in-house.

Build and maintain the content calendar to ensure a consistent, on-brand presence across all platforms.

Coordinate and drive delivery of strategy, implementation and performance tracking for digital campaigns and paid media.

Optimise campaigns using data and insights to maximise return on investment.

Work in close partnership with the Marketing Managers (Product) and (Brand & Comms) to ensure a consistent brand across all digital touchpoints.

Support brand awareness initiatives and maintain a cohesive brand presence online.

We're looking for someone who:

Has a passion for digital marketing, with the hands-on skills to run social, content and campaigns without missing a beat.

Thrives in a collaborative environment and works effectively across a matrix structure with multiple stakeholders.

Takes real ownership of their work and is excited by the opportunity to bring key digital functions in-house and lift the standard.

Embodies our values: We Care, We Innovate, We Deliver.

Actively embraces technology and AI to work smarter, finding efficiencies and freeing up time for the thinking that matters most.

Join a purpose-led company where you'll be trusted with real ownership, backed by a culture that's got your back, and surrounded by a fast-moving team that isn't afraid to do things differently.

Applicants must be based in or ready to relocate to Auckland. You must hold valid working rights for New Zealand. Please note we are unable to offer visa sponsorship for this role.