Assistant Brand Manager

CGR Services; Auckland; On-site; NZD 65,000 - 90,000; Full time

Job summary

Sanitarium in Auckland is seeking an Assistant Brand Manager to grow iconic NZ brands such as Weet-Bix and Up&Go. You will work hands-on across brand strategy, innovation, sponsorships and product development.

You'll own key projects from concept to execution, lead campaigns and activations, and support development of annual brand and marketing plans. You will coordinate integrated activity across digital, shopper, events and retail channels.

Qualifications

• A university degree with marketing major.
• 2 years marketing experience or more.
• Strong project management and organisational skills.
• Experience collaborating with diverse stakeholders.
• Data-informed decision making.

Responsibilities

• Take ownership of key brand projects from concept through to execution.
• Lead high-profile marketing campaigns and sponsorship activations.
• Support innovation projects including new product development and packaging refreshes.
• Contribute to annual brand and marketing plans and budgets.
• Coordinate integrated marketing across digital, shopper, events, PR and retail.
• Partner with internal teams, agencies and external partners to bring ideas to life.
• Analyse campaign performance and market trends to identify growth opportunities.

Skills

Brand marketing

Project management

Collaboration

Data-driven decisions

Education

Bachelor's degree in Marketing

Job description

Help Shape Some of New Zealand's Most Loved Brands

Imagine helping grow a portfolio of powerhouse brands, including Weet-Bix and Up&Go. You'll play a hands-on role in shaping the marketing, activation and growth plans of some of New Zealand's most recognised and trusted brands.

We're looking for an ambitious and creative Assistant Brand Manager to join our Auckland-based marketing team. This is an exciting opportunity for an emerging marketer to gain hands-on experience across brand strategy, innovation, sponsorships, campaigns and product development while working on one of New Zealand's leading FMCG portfolios.

If you're someone who thrives in a fast-paced environment, loves bringing creative ideas to life, and wants to build a career in brand marketing, we'd love to hear from you.

What You'll Be Doing

As a key member of the brand team, you'll contribute to the growth and success of one of Sanitarium's largest brands, helping deliver impactful marketing programmes that connect with consumers and drive business results.

You'll have the opportunity to:

• Take ownership of key brand projects from concept through to execution.
• Play a leading role in delivering high-profile marketing campaigns and sponsorship activations including Weet-Bix TRYathlon and Stat Attack.
• Support exciting innovation projects including new product development, packaging refreshes and product launches.
• Contribute to the development and execution of annual brand and marketing plans.
• Coordinate integrated marketing activity across digital, shopper, events, PR and retail channels.
• Partner with internal teams, agencies, athletes and external stakeholders to bring ideas to life.
• Analyse campaign performance, consumer insights and market trends to identify opportunities for growth.

What Success Looks Like

You’ll be someone who:

• Has a genuine passion for brands, consumers and marketing (A university degree with marketing major, and 2 years marketing experience)
• Brings strong project management and organisational skills.
• Enjoys collaborating with a wide range of stakeholders.
• Uses data and insights to inform decision-making.
• Thrives in a dynamic, fast-moving FMCG environment.
• Wants to build a long-term career in brand management.

Why Sanitarium?

At Sanitarium, you'll be part of a purpose-driven organisation that invests in its people, values wellbeing, and provides opportunities to learn, grow and make a meaningful impact. Alongside working on some of New Zealand's most iconic brands, you'll enjoy a supportive and flexible workplace where your development is encouraged and your contributions matter.

At Sanitarium you'll enjoy:

• Working on some of New Zealand's most iconic brands.
• Exposure to innovation, sponsorships and integrated marketing campaigns.
• A supportive team culture focused on development and growth.
• The opportunity to make a real impact from day one.
• Career pathways into Brand Manager and broader marketing leadership roles.