Digital Designer & eCommerce Marketer

Whites Powersports Limited; Horotiu; On-site; NZD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Bonus performance scheme

Training & development

Employee discounts on products

Collaborative team culture

Job summary

Whites Powersports Limited is recruiting a Digital Designer & eCommerce Marketer to join the Hamilton-based marketing team. You’ll craft digital assets, manage brand websites, and drive email campaigns across multiple powersports brands.

Based at our Hamilton HQ, you’ll collaborate across NZ and AU teams, shaping digital experiences, optimizing SEO, and using Shopify/Klaviyo to grow sales and engagement. A strong design foundation and eagerness to learn are essential.

Qualifications

• Experience in digital or graphic design, ideally within a marketing, retail or eCommerce environment.
• Strong working knowledge of Adobe Creative Suite.
• Experience with Shopify, Klaviyo or similar platforms.
• Basic understanding of SEO and website best practices.
• Exposure to Google Analytics or similar reporting tools would be advantageous.
• Confidence using, or willingness to learn, AI tools that support design and marketing workflows.

Responsibilities

• Create digital assets for websites, email campaigns, social media, digital advertising and marketing initiatives.
• Produce and adapt creative content across multiple brands while maintaining brand consistency and guidelines.
• Maintain and update consumer, eCommerce and brand websites.
• Create website banners, landing pages, promotional content and other digital assets.
• Work within Shopify and other website platforms to implement campaign, product and content updates.
• Design, build and deploy email marketing campaigns using Klaviyo.
• Support email templates, customer segmentation and automated customer journeys.
• Apply SEO best practices, including on-page optimisation, metadata management and content improvements.
• Monitor website, email and campaign performance using reporting and analytics tools, identifying opportunities for improvement.
• Support the wider marketing team with product launches, promotions and digital campaigns.
• Leverage AI and emerging digital tools to support content creation, campaign development, workflow efficiency and creative ideation.
• Continuously look for opportunities to improve the customer experience across digital touchpoints.

Skills

Digital design

Adobe Creative Suite

Content creation

Marketing fundamentals

Google Analytics

AI tools for design

Independent & teamwork

Tools

Shopify

Klaviyo

SEO tools

Job description

Join one of Australasia's leading powersports businesses and help shape the digital experience of some of the industry's best-known brands.

Join our growing Australasian business

Whites Powersports is one of Australasia’s largest motorcycle parts and accessories distributors, representing more than 50 leading brands across New Zealand and Australia.

We are a progressive, family-owned business with ambitious international goals, over 70 years of long-standing supplier and customer relationships, and a genuine passion for powersports. Our New Zealand head office is based in a purpose-built facility in Horotiu, with Australian sales and distribution operations across Brisbane, Melbourne, and Perth.

Our mission is simple: to deliver exceptional customer service and be the most reliable source of aftermarket parts, accessories and apparel. We value teamwork, continuous learning and having fun along the way.

About the Role

With more than 105 team members across New Zealand and Australia, we are continuing to grow and are looking for a creative and motivated Digital Designer & eCommerce Marketer to join our growing Marketing team in Hamilton.

Based at our HQ in Hamilton New Zealand and reporting to the Group Marketing Manager, you'll work closely with the wider marketing team across Australia and New Zealand to create engaging digital experiences across multiple brands and platforms.

This is a varied, hands-on role combining design, eCommerce, website management, email marketing, content creation and digital optimisation. You'll have the opportunity to develop your skills across a broad range of marketing disciplines while contributing to the growth of a leading powersports business.

This role would suit someone at a junior to intermediate level with a strong design foundation, an understanding of digital marketing principles and a genuine desire to develop their skills across eCommerce, email marketing, SEO, analytics and emerging digital technologies.

Key Responsibilities

• Create digital assets for websites, email campaigns, social media, digital advertising and marketing initiatives.
• Produce and adapt creative content across multiple brands while maintaining brand consistency and guidelines.
• Maintain and update our consumer, eCommerce and brand websites.
• Create website banners, landing pages, promotional content and other digital assets.
• Work within Shopify and other website platforms to implement campaign, product and content updates.
• Design, build and deploy email marketing campaigns using Klaviyo.
• Support email templates, customer segmentation and automated customer journeys.
• Apply SEO best practices, including on-page optimisation, metadata management and content improvements.
• Monitor website, email and campaign performance using reporting and analytics tools, identifying opportunities for improvement.
• Support the wider marketing team with product launches, promotions and digital campaigns.
• Leverage AI and emerging digital tools to support content creation, campaign development, workflow efficiency and creative ideation.
• Continuously look for opportunities to improve the customer experience across digital touchpoints.

About You

We're looking for someone who brings:

• Experience in digital or graphic design, ideally within a marketing, retail or eCommerce environment.
• Strong working knowledge of Adobe Creative Suite.
• A strong eye for design, layout, visual storytelling and brand consistency.
• A solid understanding of digital marketing fundamentals.
• Experience with Shopify, Klaviyo or similar digital platforms, or a willingness to learn.
• A basic understanding of SEO and website best practices.
• Exposure to Google Analytics or similar reporting tools would be advantageous.
• Confidence using, or enthusiasm for learning, AI tools that support design, content creation and marketing workflows.
• Excellent organisational skills, attention to detail and the ability to manage multiple priorities.
• The ability to work both independently and collaboratively within a team environment.
• A genuine desire to learn, grow and develop broader marketing and eCommerce skills.
• An interest in motorcycles, powersports or the wider automotive industry would be an advantage.

Why Join Us?

At Whites Powersports, you'll be part of a business that values innovation, teamwork and personal development.

We offer:

• Competitive salary packageplus performance bonus
• Ongoing training and development opportunities
• The opportunity to work with leading motorcycle and powersports brands
• A supportive and collaborative team culture
• Regular team events and social activities
• Generous employee product discounts
• The opportunity to contribute to the continued growth of an Australasian market leader

Our culture

Our people are central to our success. We are guided by four core values:

• Having Fun: Be committed to getting the job done to the highest level whilst having and creating fun along the way.
• Acting in the Spirit: We treat all relationships with respect, integrity and compassion.
• Always Learning: Be committed and open to learning, always. We are never all-knowing, and life never stops teaching.
• Passion for Powersports: We are genuinely passionate about motorcycles, riding and the powersports industry.

We bring these values to life through C.O.P.E.: Communication, Ownership, Planning, and Execution.

Ready to Ride With Us?

If you're a creative designer ready to expand your skills across eCommerce, digital marketing and content creation while working with some of the best-known brands in powersports, we'd love to hear from you.

Please note: Only shortlisted applicants will be contacted.

Company Overview

Whites Powersports is a progressive, family-owned business with a passion for powersports and a vision for international growth. With over 70 years of supplier and customer relationships, we represent more than 50 leading brands across Australia and New Zealand. Our headquarters is based in Horotiu, New Zealand, in a brand-new purpose-built facility designed for growth. We also have offices and warehouses in Melbourne, Brisbane, and Perth. Our mission is simple: deliver exceptional customer service and provide a reliable source of aftermarket parts and apparel. We value teamwork, learning, and having fun along the way!