Data-Driven Marketing Analytics Specialist

Global Wave Group; Auckland; On-site; NZD 70,000 - 100,000; Full time

Job summary

Global Wave Group is seeking a Marketing Data Analyst to implement and optimize marketing analytics across campaigns and channels. You will work with the marketing and data teams to define tracking plans and ensure accurate data capture, enabling data-driven decision-making across the function.

You will build dashboards, monitor data quality, and translate complex data into actionable insights for non-technical stakeholders. This role is office-based in Albany, Auckland.

Qualifications

• 2–4 years of experience in digital marketing analytics or web analytics.
• Hands-on experience with GA4 and at least one other analytics tool such as Clarity or Meta Pixel.
• Experience implementing and troubleshooting tags and pixels via GTM.
• Strong data extraction, analysis and visualization capabilities using Excel/Sheets and BI tools.

Responsibilities

• Implement and manage marketing tracking tools across websites, landing pages and campaigns.
• Partner with marketing and data teams to design tracking plans and define events, conversions and funnel steps.
• Monitor data quality, ensure tags and pixels fire correctly and resolve tracking issues.
• Build and maintain marketing dashboards and reports to summarize performance and trends.
• Provide actionable insights to improve conversion rates, lead quality and ROI.
• Support A/B tests by defining metrics, setting up tracking, and analyzing results.
• Document tracking implementations, data definitions and reporting standards.
• Train marketing team to read dashboards and basic reports.

Skills

Data extraction

Data analysis

Data visualization

Communication

Documentation

Attention to detail

Training others

Education

Bachelor’s degree in Marketing, Data Analytics, Statistics, Computer Science or related field

Tools

Google Analytics GA4

Microsoft Clarity

Meta Pixel

Google Tag Manager

Excel/Sheets

Looker Studio

Power BI

Tableau

Job description

Global Wave Group is seeking a Marketing Data Analyst to implement and optimize marketing analytics across campaigns and channels. You will work with the marketing and data teams to define tracking plans and ensure accurate data capture, enabling data-driven decision-making across the function.

You will build dashboards, monitor data quality, and translate complex data into actionable insights for non-technical stakeholders. This role is office-based in Albany, Auckland.