Marketing Analytics Specialist

Global Wave Group; Auckland; On-site; NZD 70,000 - 100,000; Full time

Job summary

Global Wave Group is seeking a Marketing Data Analyst to implement and optimize marketing analytics across campaigns and channels. You will work with the marketing and data teams to define tracking plans and ensure accurate data capture, enabling data-driven decision-making across the function.

You will build dashboards, monitor data quality, and translate complex data into actionable insights for non-technical stakeholders. This role is office-based in Albany, Auckland.

Qualifications

• 2–4 years of experience in digital marketing analytics or web analytics.
• Hands-on experience with GA4 and at least one other analytics tool such as Clarity or Meta Pixel.
• Experience implementing and troubleshooting tags and pixels via GTM.
• Strong data extraction, analysis and visualization capabilities using Excel/Sheets and BI tools.

Responsibilities

• Implement and manage marketing tracking tools across websites, landing pages and campaigns.
• Partner with marketing and data teams to design tracking plans and define events, conversions and funnel steps.
• Monitor data quality, ensure tags and pixels fire correctly and resolve tracking issues.
• Build and maintain marketing dashboards and reports to summarize performance and trends.
• Provide actionable insights to improve conversion rates, lead quality and ROI.
• Support A/B tests by defining metrics, setting up tracking, and analyzing results.
• Document tracking implementations, data definitions and reporting standards.
• Train marketing team to read dashboards and basic reports.

Skills

Data extraction

Data analysis

Data visualization

Communication

Documentation

Attention to detail

Training others

Education

Bachelor’s degree in Marketing, Data Analytics, Statistics, Computer Science or related field

Tools

Google Analytics GA4

Microsoft Clarity

Meta Pixel

Google Tag Manager

Excel/Sheets

Looker Studio

Power BI

Tableau

Job description

Marketing Data Analyst - Global Wave Group

Location: Albany, Auckland (Office based)

Reports to: Global Marketing Manager

Role Purpose

The Marketing Data Analyst will be responsible for implementing, maintaining, and utilizing marketing analytics and tracking tools to provide clear, actionable insights on campaign performance and customer behavior. This role will work closely with the marketing and data teams to ensure that all key marketing activities are accurately tracked, measured, and continuously improved. This role focuses on tools such as Google Analytics, Microsoft Clarity, Meta Pixel, and internal tracking systems to support data-driven decision-making across the marketing function.

Key Responsibilities

• Implement and manage marketing tracking tools (e.g. Google Analytics, Microsoft Clarity, Meta Pixel, internal systems) across websites, landing pages, and campaigns.
• Partner with the marketing and data teams to design tracking plans and define key events, conversions, and funnel steps.
• Monitor data quality, ensure tags and pixels are firing correctly, and proactively resolve tracking issues.
• Build and maintain standard marketing dashboards and reports to summarize campaign performance and trends.
• Provide clear, actionable insights and recommendations to improve conversion rates, lead quality, and ROI.
• Support A/B tests and experiments by defining metrics, setting up tracking, and analyzing results.
• Document tracking implementations, data definitions, and reporting standards to ensure consistency over time.
• Train marketing team members to read dashboards and basic reports so they can self-serve common questions.
• Bachelor’s degree in Marketing, Data Analytics, Statistics, Computer Science, or a related field.
• 2-4 years of experience in digital marketing analytics, web analytics, or a similar role.
• Hands-on experience with Google Analytics (preferably GA4) and at least one other tool such as Microsoft Clarity or Meta Pixel.
• Practical experience implementing and troubleshooting tags and pixels via tools such as Google Tag Manager.
• Strong skills in data extraction, analysis, and visualization using tools such as Excel/Sheets. Experience with BI tools (e.g. Looker Studio, Power BI, Tableau) is a plus.
• Ability to translate complex data into simple, actionable insights for non-technical stakeholders.
• Strong attention to detail, with a systematic approach to documentation and quality control.
• Good communication skills in English (both written and verbal); Chinese language skills are a plus.