Data Insights Analyst — Multi-Channel Campaigns

Randstad; Auckland; Hybrid; NZD 90,000 - 120,000; Full time

Job summary

Randstad is seeking a Data Insights Analyst to design and optimize data-driven customer communications across major portfolios. You will build campaigns using SQL/SAS, translate marketing requirements into data structures, and collaborate with agile squads to deliver scalable, compliant, multi-channel outputs.

The role emphasizes data analysis, dashboards, and tracking campaign performance, with a focus on quality and stakeholder communication in a hybrid NZ work environment.

Qualifications

• Strong experience in SQL/SAS for data analysis and campaign development.
• Ability to surface insights from large datasets and build analytical assets.
• Experience in data-driven marketing, CRM, or customer analytics (banking/financial services aplus).
• Strong stakeholder management and communication skills, with advanced Excel & PowerPoint proficiency.

Responsibilities

• Design data-driven customer communications using SQL/SAS.
• Translate marketing requirements into campaign builds, segmentation logic, and data structures.
• Analyze pre- and post-campaign performance to identify drivers and optimization opportunities.
• Develop analytical assets, reporting frameworks, and dashboards to track campaign effectiveness.
• Collaborate within agile squads to deliver compliant, scalable, multi-channel communications.

Skills

SQL

SAS

Data analysis

Campaign development

CRM

Data manipulation

Stakeholder management

Excel

Education

Bachelor Degree

Tools

Excel

PowerPoint

Job description

Randstad is seeking a Data Insights Analyst to design and optimize data-driven customer communications across major portfolios. You will build campaigns using SQL/SAS, translate marketing requirements into data structures, and collaborate with agile squads to deliver scalable, compliant, multi-channel outputs.

The role emphasizes data analysis, dashboards, and tracking campaign performance, with a focus on quality and stakeholder communication in a hybrid NZ work environment.