Data-Driven Marketing Acquisition Specialist

Air New Zealand; Auckland; On-site; NZD 90,000 - 140,000; Full time

Job summary

Air New Zealand is seeking a Marketing Acquisition Specialist for a fixed-term contract in Auckland. The role focuses on discovering and converting demand across omnichannel marketing, balancing short-term revenue with longer-term growth.

You’ll work in cross-functional squads to enable future demand and optimise investment decisions using data and performance signals. You’ll bring deep experience in marketing acquisition and digital marketing, with the ability to turn insights into integrated

Qualifications

• Experience in marketing acquisition and digital marketing.
• Ability to turn customer and commercial insight into integrated marketing activity.
• Strong understanding of audience, propositions and channel roles.

Responsibilities

• Use insights to identify opportunities to create and convert demand.
• Develop audience, proposition and positioning recommendations for priority segments.
• Build integrated go-to-market approaches across paid, owned, earned and shared channels.

Skills

Digital marketing

Marketing acquisition

Audience segmentation

Data-driven decision making

Stakeholder management

Tools

Braze

Hightouch

Payload

AI/Automation tools

Job description

Air New Zealand is seeking a Marketing Acquisition Specialist for a fixed-term contract in Auckland. The role focuses on discovering and converting demand across omnichannel marketing, balancing short-term revenue with longer-term growth.

You’ll work in cross-functional squads to enable future demand and optimise investment decisions using data and performance signals. You’ll bring deep experience in marketing acquisition and digital marketing, with the ability to turn insights into integrated