Marketing Acquisition Specialist (Fixed-term Contract)

Air New Zealand; Auckland; On-site; NZD 90,000 - 140,000; Full time

Job summary

Air New Zealand is seeking a Marketing Acquisition Specialist for a fixed-term contract in Auckland. The role focuses on discovering and converting demand across omnichannel marketing, balancing short-term revenue with longer-term growth.

You’ll work in cross-functional squads to enable future demand and optimise investment decisions using data and performance signals. You’ll bring deep experience in marketing acquisition and digital marketing, with the ability to turn insights into integrated

Qualifications

• Experience in marketing acquisition and digital marketing.
• Ability to turn customer and commercial insight into integrated marketing activity.
• Strong understanding of audience, propositions and channel roles.

Responsibilities

• Use insights to identify opportunities to create and convert demand.
• Develop audience, proposition and positioning recommendations for priority segments.
• Build integrated go-to-market approaches across paid, owned, earned and shared channels.

Skills

Digital marketing

Marketing acquisition

Audience segmentation

Data-driven decision making

Stakeholder management

Tools

Braze

Hightouch

Payload

AI/Automation tools

Job description

Marketing Acquisition Specialist (Fixed-term Contract)

• Contract

Kia ora!

Marketing at Air New Zealand is evolving andwe'relooking for aMarketing Acquisition Specialistto be part of that future.Our vision is to be world-leading in creating sustainable customer value through intelligent human connection.This is a fixed-term contract until August 2027.

We’retransforming into a more connected, customer-ledand technology-enabled marketing function - one that brings together data, insight, creativity, and technology to create stronger customer and commercial outcomes.

Therole

Our Marketing Acquisition teams are focused on helping customers discover,considerand choose Air New Zealand.We want to balance short-term revenue opportunities with longer-term demand creation and customer preference byidentifyingwho we are trying to reach, what matters to them, where we should show up, and how we know our activity is working.From strategic thinking to omni-channel delivery,you’llwork within cross-functional squads tobuild future demand, convert currentdemandand continuously improve effectiveness.

Whatyou’llbedoing

• Use customer, market,competitorand performance insights toidentifyopportunities to create and convert demand.
• Develop clear audience,propositionand positioning recommendations for priority customer segments.
• Build integrated go-to-market approaches across paid, owned,earnedand shared channels.
• Work with internal teams and agency partners to develop relevant,distinctiveand effective content and creative.
• Apply strong channel thinking across areas such as search, social, display, video,partnershipsand owned channels.
• Use AI,automationand emerging marketing technology to improve the speed,qualityand effectiveness of your work, without losing the human insight and creativity that differentiates great customer experiences.
• Build experimentation into marketing activity and use data and performance signals to optimise and inform investment decisions.
• Partner closely with Product Owners, Revenue Management, Brand, Sales,Loyalty, Digital Commerce and Customer Lifecycle Marketing teams.
• Contribute to shared Marketing Acquisition frameworks, standards,playbooksand best practice.Shareexpertiseand learn from others as we build broader capability across the chapter.
• Advocate for and drive innovation aligned to Air New Zealand’s broader Marketing Transformation journey.

Whatyou’llbring

Youdon’tneed to be an expert in every marketing discipline.We’relooking for people with strong depth in relevant areas and the curiosity and adaptability to broaden their capability over time.

You’llbring:

• Strong experience across marketing acquisition,includingdigital marketing.
• Demonstrated ability to turn customer and commercial insight into effective, integrated marketing activity.
• Strong understanding of customer audiences, propositions, and channel roles.
• Confidence using data,measurementand performance signals to inform decisions and optimise outcomes.
• Agrowthmindsetwith a strongtest-and-learn approach coupled with awillingness to challenge established ways of working.
• Commercial acumen and an ability to balance customer outcomes, businessprioritiesand delivery realities.
• Strong stakeholder management and influencing skills in a complex, cross-functional environment.
• Experience working effectively with creative, media, and digital agency partners.
• Curiosity about AI, emergingtechnologyand changing customer behaviour, with an appetite to experiment and learn.
• The ability to move comfortably between strategic thinking and hands-on delivery.
• A collaborative mindset and willingness to shareexpertisewhile learning new skills from others.

Experienceworking withthe below would beadvantageousbut not essential:

• Travel, loyalty, retail,ecommerceor other complex customer environments.
• MarTechplatforms such as Braze,Hightouchand Payload.
• Agile framework

Ifyou’rea commercially minded marketer who is curious about where marketing is heading, enjoys solving complex customer problems and wants to help shape how Air New Zealand creates growth in the future,we’dlike to hear from you.

At Air New Zealand, we are proudly committed to diversity, equity and inclusion and believe in creating a truly inclusive workplace where everyone can be themselves and thrive. Our people are our greatest asset – because while everything else we do in our operation can be replicated by our competitors, it is our people that truly set us apart. We are firm believers in celebrating the differences and diversity of thought our people bring to their roles. We encourage candidates from diverse backgrounds, including those with a disability, additional health and mental health needs, and/or are neurodiverse to apply for our roles.

If you have encountered any accessibility barriers and require further information or reasonable accommodations to our recruitment process, please reach out to the recruiter listed on this job advert so they are able to support you to freely participate equitably in our recruitment and selection process.

"Seek to bring distant horizons closer. Once near, seize them and make them your reality."\

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