Customer Data Analyst

Jobtailor; Auckland; On-site; NZD 90,000 - 120,000; Full time

Job summary

Jobtailor in Auckland, New Zealand, is seeking a data-driven analytics specialist to deliver customer insights and marketing intelligence. You will transform complex data into actionable recommendations, develop segmentation and dashboards, and collaborate across teams to maximise customer value.

The role emphasizes strong Tableau, SQL/BigQuery skills and excellent communication to drive engagement and growth in retail and FMCG contexts.

Qualifications

• Experience in customer analytics, insights, BI, or a similar analytical role.
• Strong analytical skills to identify trends and opportunities.
• Proficiency with Tableau.
• Strong BigQuery, SQL or other scripting languages.
• Excellent communication and stakeholder management skills.
• Collaborative and able to work across teams.
• Experience in retail, FMCG or loyalty environments is advantageous.

Responsibilities

• Deliver customer insights, marketing intelligence and data-driven recommendations supporting business priorities.
• Analyse customer behaviour to identify opportunities for improved engagement and customer outcomes.
• Develop customer segmentation, targeting approaches and analytical solutions supporting marketing initiatives.
• Create dashboards, reports and visualisations.
• Work with internal teams and external partners to maximise the value of customer data assets.
• Support optimisation and automation of customer data, reporting and insight solutions.
• Measure the effectiveness of customer and marketing activity through data and analysis.
• Champion a customer-centric, insight-led approach across the business.
• Transform complex data into actionable customer insights that improve decisions, customer experiences, and grocery-brand growth.

Skills

Customer analytics

Analytical thinking

Communication

Stakeholder management

Collaboration

Tools

Tableau

BigQuery

SQL

Job description

• Deliver customer insights, marketing intelligence and data-driven recommendations supporting business priorities
• Analyse customer behaviour to identify opportunities for improved engagement and customer outcomes
• Develop customer segmentation, targeting approaches and analytical solutions supporting marketing initiatives
• Create dashboards, reports and visualisations
• Work with internal teams and external partners to maximise the value of customer data assets
• Support optimisation and automation of customer data, reporting and insight solutions
• Measure the effectiveness of customer and marketing activity through data and analysis
• Champion a customer-centric, insight-led approach across the business
• Transform complex data into actionable customer insights that improve decisions, customer experiences, and grocery-brand growth

Requirements

• Experience in customer analytics, insights, business intelligence, research, or a similar analytical role
• Strong analytical skills with the ability to identify trends, patterns and opportunities
• Highly proficient using Tableau
• Strong Big Query, SQL or other scripting languages
• Excellent communication and stakeholder management skills, with the ability to translate complex information into clear, actionable insights
• A collaborative approach and confidence working across a range of teams and stakeholders
• Experience in retail, FMCG, loyalty, or customer-focused environments would be advantageous

Core Competencies

Demonstrates expertise in customer analytics and insights, utilizing tools like Tableau and SQL to transform complex data into actionable recommendations that enhance customer engagement and drive business growth. Strong communication and stakeholder management skills facilitate collaboration across teams to optimize customer data solutions.