B2B Marketing Manager

Bluecurrent; Auckland; On-site; NZD 90,000 - 140,000; Full time

Job summary

Bluecurrent is seeking a Business Marketing Manager to shape B2B marketing across New Zealand and Australia, from go-to-market and demand generation through to sales enablement and revenue growth.

Working closely with Product and Sales, you’ll translate complex products into clear customer propositions, build compelling campaigns, and provide tools that help sales win opportunities while driving commercial growth.

Qualifications

• Proven B2B marketing experience in technology, SaaS, services or another complex B2B environment.
• Strong experience building go-to-market and demand-generation strategies.
• Track record of partnering closely with Product and Sales teams.
• Strong content instincts, ability to translate complex products into compelling messaging.
• Commercial mindset connecting marketing activity to pipeline and revenue.
• Strategic thinking with hands-on delivery and continuous improvement.

Responsibilities

• Turn complex products and services into clear customer propositions, campaigns and tools for sales engagement.
• Develop and execute go-to-market plans and demand-generation programs across NZ and AU.
• Enable sales with messaging, content and tools that communicate value.
• Collaborate with Product and Sales to align marketing with business priorities.
• Measure performance and continuously improve marketing impact and effectiveness.

Skills

B2B marketing

Go-to-market strategy

Demand generation

Sales enablement

Content creation

Collaboration

Commercial growth

Job description

Bluecurrent is helping shape the energy future of New Zealand and Australia, empowering partners with strategic insights and innovativetechnology.

Fornearly twodecades,we’vebeen a trusted leader in smart meteringand digital solutions, helping businesses and communities make betterenergy decisions.

People are at the heart of everything we do. Bluecurrent offers asupportive, inclusive workplace with fantastic benefits, growthopportunities, and an authentic commitment to sustainability.

Every day we live our values of collaboration, innovation, and delivery, sojoin us andlet’screate a smarter, more sustainable future together.

About the role

This role can be based in Wellington or Auckland.

Join us in a newly created Business Marketing Manager role, where you’ll help build and shape Bluecurrent’s B2B marketing capability across New Zealand and Australia - from go-to-market and demand generation through to sales enablement, customer messaging and commercial growth.

Working closely with the Product and Sales teams, you’ll turn complex products and services into clear customer propositions, campaigns and tools that help sales engage customers and grow revenue.

What success looks like in this role:

• Marketing is clearly aligned to business priorities, with strong partnerships across Product, Sales and other business functions to support growth.
• Go-to-market plans are well defined and executed, creating demand and meaningful engagement across the B2B buying journey.
• Sales teams feel confident and equipped with clear messaging, content and tools that communicate our value and support customer conversations.
• Complex products and ideas are translated into simple, compelling, customer-focused content and messaging.
• Marketing plays a visible role in commercial outcomes, with activity focused on supporting revenue growth and key business priorities.
• Performance is measured and understood, with insights used to continuously improve marketing impact and effectiveness.
• You actively identify opportunities to strengthen how marketing works, bringing new ideas, testing, learning and evolving our capability over time.

Whatwe’relooking for

You’ll be an experienced B2B marketer who can connect customer needs, product value and marketing activity to commercial growth. You will bring:

• Proven B2B marketing experience in technology, SaaS, services or another complex B2B environment.
• Strong experience building go-to-market and demand-generation strategies.
• A track record of partnering closely with Product and Sales teams.
• Strong content instincts, with the ability to understand complex products and translate their value into compelling and customer-focused messaging.
• A commercial mindset and experience connecting marketing activity to pipeline, revenue or customer growth.
• The confidence to operate strategically while remaining hands-on with delivery.
• A strong focus on collaboration, innovation, delivery and continuous improvement.