B2B Marketing Manager

Bluecurrent Australia & New Zealand; Auckland; On-site; NZD 90,000 - 130,000; Full time

Job summary

Bluecurrent Australia & New Zealand is seeking a Business Marketing Manager to shape and grow our B2B marketing across New Zealand and Australia, from go-to-market planning to demand generation and sales enablement. You’ll work with Product and Sales to translate complex offerings into clear customer propositions and campaigns that drive engagement and revenue.

This role combines strategic oversight with hands-on delivery, offering collaboration, growth opportunities and a chance to impact

Qualifications

• Minimum 5 years of B2B marketing experience in tech or SaaS.
• Proven ability to translate complex products into customer-centric messaging.
• Experience partnering with Product and Sales teams.
• Strong content development and campaign management skills.

Responsibilities

• Build go-to-market and demand-generation capability across NZ and AU.
• Develop sales enablement content, messaging and tools to support revenue growth.
• Turn complex products and services into clear customer propositions and campaigns.
• Collaborate closely with Product and Sales teams to align marketing with business growth.
• Measure impact and continuously improve marketing effectiveness.

Skills

B2B marketing

Go-to-market strategy

Demand generation

Sales enablement

Content strategy

Cross-functional collaboration

Job description

Bring your ideas, help shape what’s next

Bluecurrent is helping shape the energy future of New Zealand and Australia, empowering partners with strategic insights and innovative technology.

For nearly two decades, we’ve been a trusted leader in smart metering and digital solutions, helping businesses and communities make better energy decisions.

People are at the heart of everything we do. Bluecurrent offers a supportive, inclusive workplace with fantastic benefits, growth opportunities, and an authentic commitment to sustainability.

Every day we live our values of collaboration, innovation, and delivery, so join us and let’s create a smarter, more sustainable future together.

About the role

This role can be based in Wellington or Auckland.

Join us in a newly created Business Marketing Manager role, where you’ll help build and shape Bluecurrent’s B2B marketing capability across New Zealand and Australia - from go-to-market and demand generation through to sales enablement, customer messaging and commercial growth.

Working closely with the Product and Sales teams, you’ll turn complex products and services into clear customer propositions, campaigns and tools that help sales engage customers and grow revenue.

What success looks like in this role:

• Marketing is clearly aligned to business priorities, with strong partnerships across Product, Sales and other business functions to support growth.
• Go-to-market plans are well defined and executed, creating demand and meaningful engagement across the B2B buying journey.
• Sales teams feel confident and equipped with clear messaging, content and tools that communicate our value and support customer conversations.
• Complex products and ideas are translated into simple, compelling, customer-focused content and messaging.
• Marketing plays a visible role in commercial outcomes, with activity focused on supporting revenue growth and key business priorities.
• Performance is measured and understood, with insights used to continuously improve marketing impact and effectiveness.
• You actively identify opportunities to strengthen how marketing works, bringing new ideas, testing, learning and evolving our capability over time.

What we’re looking for

You’ll be an experienced B2B marketer who can connect customer needs, product value and marketing activity to commercial growth. You will bring:

• Proven B2B marketing experience in technology, SaaS, services or another complex B2B environment.
• Strong experience building go-to-market and demand-generation strategies.
• A track record of partnering closely with Product and Sales teams.
• Strong content instincts, with the ability to understand complex products and translate their value into compelling and customer-focused messaging.
• A commercial mindset and experience connecting marketing activity to pipeline, revenue or customer growth.
• The confidence to operate strategically while remaining hands‑on with delivery.
• A strong focus on collaboration, innovation, delivery and continuous improvement.

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