Brand Marketing - Baby/FMCG

ZURU Edge; Auckland; On-site; NZD 90,000 - 130,000; Full time

Benefits offered by this job

Culture for Growth

Health Benefits

Global Opportunities

A Player Team

Competitive Remuneration

Refreshments and perks

Job summary

ZURU Edge is seeking an experienced Senior Marketing Executive / Marketing Manager in Auckland to drive the Baby vertical. You will execute global initiatives while leading local campaigns, coordinating product launches, influencer seeding, digital performance, PR, and retailer collaborations.

You will manage budgets, lead cross‑functional teams, and deliver bi‑monthly updates to stakeholders. This role is based at the Auckland office with global collaboration.

Qualifications

• 4–8 years of relevant brand marketing experience.
• Experience in Brand and 360 Marketing, Retail, Influencer Marketing.
• Proactive, solutions‑driven with high energy, creativity.
• Strong organisational and multitasking skills.

Responsibilities

• Own global Baby initiatives while leading local marketing strategies.
• Localise global paid campaigns for cultural relevance.
• Lead product launches across major marketing channels.
• Oversee digital marketing performance with the internal team.
• Manage large-scale influencer seeding campaigns.
• Lead PR, events and retail partner communications.
• Manage marketing budgets and operational tasks.
• Provide bi-monthly updates to stakeholders.
• Lead post-campaign reporting and insights.

Skills

Brand marketing

360 marketing

Retail marketing

Influencer marketing

Campaign management

Job description

Senior Marketing Executive / Marketing Manager

Join our Baby Team.

Role Impact

You’ll be the driving force behind one of our biggest verticals – executing global initiatives, leading local campaigns, and managing everything from product launches to influencer seeding, digital performance, PR, and retailer partnerships, all in close collaboration with the global team.

Roles & Responsibilities

• Take ownership of global Baby initiatives alongside the Marketing Director, while leading and executing local marketing strategies across your assigned market.
• Drive the execution of global paid campaigns and localise content and activations to ensure cultural and market relevance.
• Lead the launch of new products across all major marketing channels, ensuring cohesive, high-impact execution.
• Oversee digital marketing performance, working closely with the internal Digital Marketing team to optimise campaigns and improve efficiency.
• Lead large-scale influencer seeding campaigns in collaboration with the global influencer team, managing outreach, content acquisition, and delivery.
• Manage PR and event initiatives, including briefing agencies on editorial features, activations, and experiential marketing as required.
• Serve as the primary point of contact for key retail partners, driving retail media activation and managing ongoing retail listings.
• Manage and track marketing and paid media budgets, ensuring accuracy, efficiency, and alignment with strategic plans.
• Oversee operational marketing tasks, including customer service coordination, marketing stock management, and invoice processing across your markets.
• Deliver consistent bi-monthly updates to internal and external stakeholders across relevant markets.
• Lead post-campaign reporting, extract insights, and develop actionable recommendations to strengthen future brand activity.

Skills & Experience

• Ideally you have 4–8 years of relevant experience in brand marketing, either in-house/FMCG, or within a fast-paced agency environment.
• Experience in Brand and 360 Marketing, Retail, Influencer Marketing, and Managing campaigns are highly regarded.
• A natural collaborator who thrives in team settings and contributes to a positive, high-performing culture.
• Strong organisational and multitasking skills — able to prioritise effectively, meet deadlines, and stay focused under pressure.
• Proactive and solutions-driven, with high energy, creativity, and a can-do attitude.
• Strategic thinker with a curious mindset — always seeking to understand the ‘why’ and push ideas further.
• A true team player who values open communication, mutual support, and building something great together.
• You're excited to contribute to our office culture! This is based in the Auckland office of ZURU.

What We Offer

• Culture for Growth
• Health Benefits
• Global Opportunities
• Surrounded by an A Player Team
• Competitive Remuneration
• Fresh fruit, coffee, pals fridge and more

We are actively reviewing applications for this role. We will reach out directly if your background and experience align with what we are looking for.