Affiliates Manager

Xero; Auckland; Hybrid; NZD 110,000 - 170,000; Full time

Job summary

Xero is seeking an Affiliates Manager to own the strategy and day-to-day management of our global affiliate channel across the Xero and Melio brands. You’ll cultivate publisher relationships end to end and shape campaigns focused on customer lifetime value and first-time payers.

You’ll work with Impact, PartnerStack, and our tech teams to ensure tracking, attribution and incrementality translate into scalable growth and clear returns for the business.

Qualifications

• Hands-on affiliate marketing experience at scale.
• Experience with Impact or PartnerStack platforms.
• Strong tracking, attribution and incrementality knowledge.
• Proven ability to manage budgets and hit targets.
• Ability to translate data into insights for publishers and stakeholders.

Responsibilities

• Own strategy and day-to-day management of the affiliate channel across Xero and Melio brands.
• Collaborate with product, data science, engineering and marketing teams to bring campaigns to life.
• Shape campaigns to optimise for lifetime value and first-time payers.
• Develop AI-powered tools and workflows to scale acquisition and improve measurement.

Skills

Affiliate marketing

Tracking

Attribution

Incrementality

Budget ownership

Tools

Impact

PartnerStack

Job description

The role & impact

As our Affiliates Manager, you’ll own the strategy and day-to-day management of Xero’s global affiliate channel, across both the Xero and Melio brands. You’ll look after publisher relationships end to end and shape campaigns that bring new customers to our websites, optimising them towards lifetime value and first-time payers. Working across Impact and PartnerStack, you’ll manage a multi-million dollar channel and be accountable for clear, measurable returns.

This is a rare chance to help build an affiliate channel that sets the standard for SaaS, at a global, publicly listed company. You’ll help us move from doing acquisition well to doing it at scale, building tools and workflows (many powered by AI) that make growth repeatable. You’ll be the person who can sit down with an engineer or applied scientist to work through tracking, attribution and incrementality, then turn those insights into plans that publishers, partners and stakeholders get behind.

The team & how they connect

You’ll join our affiliates team, part of Xero’s wider performance marketing function, working alongside a fellow Affiliates Manager in Sydney who specialises in publisher relationships. The two of you will share ownership of the channel, with your measurement and technical know-how complementing their partner expertise. You’ll Make it together with product, data science, engineering, brand and our external affiliate agency to bring every campaign to life.

Initially, the role will focus on

• Getting hands-on with our affiliate platforms, Impact for Xero and PartnerStack for Melio, and the tracking and reporting behind them.
• Reviewing performance and attribution data across both programmes, and closing any tracking gaps quickly.
• Growing and nurturing high-quality publisher partnerships across our core markets of Australia, the UK and the US.
• Shaping the channel’s roadmap, including AI-powered tools and automation that help us scale acquisition.

Where and how you can work

This role can be based anywhere in Australia or New Zealand, near one of our offices. We work in a hybrid way, mixing time with your team in the office with time working from home, and our offices host regular boost days that make catching up in person easy.

Here are some of the things we are looking for

• You’ll bring hands-on affiliate marketing experience at scale, whether from an affiliate network, platform, agency or the client side.
• Experience running programmes on platforms such as Impact or PartnerStack, from partner recruitment through to optimisation and reporting, is something you bring.
• A strong grasp of tracking, attribution, measurement and incrementality means you enjoy getting into the detail with engineers and data scientists.
• Building trusted relationships comes naturally to you, from publishers and partners to technical and business stakeholders.
• Owning budgets and commercial targets feels familiar, and you can turn data into clear insights that show the value of the channel.
• Curiosity about AI is part of how you work, and you Make it happen by finding, testing and rolling out new tools that help the channel scale.