7-Month Performance Marketing Specialist (NZ)

SPCA; Auckland; On-site; NZD 35,000 - 53,000; Full time

Job summary

SPCA is seeking a Digital Marketing Specialist to drive performance marketing for fundraising and awareness across New Zealand. This 7-month fixed-term role focuses on paid media, with emphasis on Google Ads and Meta advertising, to optimise campaigns and reporting.

You will collaborate with the Digital Marketing Executive, manage and optimise campaigns, and contribute to long-term digital performance initiatives across always-on and campaign-based activity.

Qualifications

• At least one year of proven experience with Google Ads, Meta Ads and Microsoft Ads.
• Hands-on experience in setting up Meta ads, including both awareness and conversion campaigns.
• Understanding of performance marketing and large multi-touch campaigns.
• Strong knowledge of campaign setup, optimisation and reporting across paid digital platforms.
• Strong analytical skills and ability to translate data into actionable insights.
• Experience with UTMs, conversion tracking and reporting conventions.
• Basic understanding of web SEO/GEO.
• Good written communication for ad copy.
• Experience with Google Charity Accounts or not-for-profit marketing would be an advantage.

Responsibilities

• Support oversight, management and ongoing development of the SPCA Charity Google Ads account.
• Assist in the execution and optimisation of paid media campaigns across Google Ads, Meta Ads and Microsoft Ads.
• Continuously monitor, analyse and refine campaign performance.
• Ensure ongoing campaigns are regularly refreshed, tested and improved.
• Work directly with the Digital Marketing Executive to execute long-term strategies.
• Assist in A/B testing and performance optimisation.
• Track campaign performance and provide reporting for campaigns you steward.

Skills

Analytical thinking

Data-driven

Campaign management

Reporting

Paid media

Tools

Google Ads

Meta Ads

Microsoft Ads

UTM tagging

Google Analytics

Job description

SPCA is seeking a Digital Marketing Specialist to drive performance marketing for fundraising and awareness across New Zealand. This 7-month fixed-term role focuses on paid media, with emphasis on Google Ads and Meta advertising, to optimise campaigns and reporting.

You will collaborate with the Digital Marketing Executive, manage and optimise campaigns, and contribute to long-term digital performance initiatives across always-on and campaign-based activity.