Senior Platform PMM: AI-Driven ITSM/ESM Narrative Lead

TOPdesk; London; Hybrid; NOK 1,343,000 - 1,407,000; Full time

Benefits offered by this job

Competitive base salary and profit分享

Generous pension scheme with company 8

Enhanced maternity & paternity leave

Private health insurance options

Cycle-to-work scheme and techscheme

26 days of paid annual leave plus your

Job summary

TOPdesk is growing its Product Marketing team and seeks a Senior Platform PMM to own the product story—positioning, ICP, and narrative—as the product evolves. You’ll work closely with our Director of Product & Customer Marketing, partner across Product, Sales, and Marketing, and have real scope to shape what good looks like as we build out this function.

Hybrid, based in London or Manchester. You’ll report to the Director of Product & Customer Marketing and work closely with Product, Sales, and

Qualifications

• 5+ years in product marketing
• Track record of owning positioning or narrative for a product or platform
• Experience building or sharpening an ICP from evidence
• Comfort operating at both company-wide narrative and in the detail of a single launch brief
• Strong stakeholder influence

Responsibilities

• Define and maintain TOPdesk’s overall product positioning and ICP, grounded in customer pain points rather than feature lists.
• Build the platform narrative that ties ITSM, ESM, and AI capabilities into one coherent story, taking competitor moves, data and market trends into account.
• Partner with Product to translate innovation into positioning that lands in the market.
• Support the quarterly launch rhythm: turn each release into a moment that reinforces the bigger platform story, not a standalone announcement.
• Brief and align Sales & Customer Success (through Enablement), Customer Marketing, and Analyst Relations on positioning so the story is consistent wherever a customer or prospect hears it.
• Validate positioning and ICP against real signal: win/loss patterns, customer conversations, analyst feedback, and competitive movement.
• Influence without authority — you’ll need buy-in from Product, Sales, and leadership, not a mandate.

Education

Bachelor’s degree

Master’s degree

Job description

TOPdesk is growing its Product Marketing team and seeks a Senior Platform PMM to own the product story—positioning, ICP, and narrative—as the product evolves. You’ll work closely with our Director of Product & Customer Marketing, partner across Product, Sales, and Marketing, and have real scope to shape what good looks like as we build out this function.

Hybrid, based in London or Manchester. You’ll report to the Director of Product & Customer Marketing and work closely with Product, Sales, and