Senior Platform Product Marketing Manager

TOPdesk; London; Hybrid; NOK 1,343,000 - 1,407,000; Full time

Benefits offered by this job

Competitive base salary and profit分享

Generous pension scheme with company 8

Enhanced maternity & paternity leave

Private health insurance options

Cycle-to-work scheme and techscheme

26 days of paid annual leave plus your

Job summary

TOPdesk is growing its Product Marketing team and seeks a Senior Platform PMM to own the product story—positioning, ICP, and narrative—as the product evolves. You’ll work closely with our Director of Product & Customer Marketing, partner across Product, Sales, and Marketing, and have real scope to shape what good looks like as we build out this function.

Hybrid, based in London or Manchester. You’ll report to the Director of Product & Customer Marketing and work closely with Product, Sales, and

Qualifications

• 5+ years in product marketing
• Track record of owning positioning or narrative for a product or platform
• Experience building or sharpening an ICP from evidence
• Comfort operating at both company-wide narrative and in the detail of a single launch brief
• Strong stakeholder influence

Responsibilities

• Define and maintain TOPdesk’s overall product positioning and ICP, grounded in customer pain points rather than feature lists.
• Build the platform narrative that ties ITSM, ESM, and AI capabilities into one coherent story, taking competitor moves, data and market trends into account.
• Partner with Product to translate innovation into positioning that lands in the market.
• Support the quarterly launch rhythm: turn each release into a moment that reinforces the bigger platform story, not a standalone announcement.
• Brief and align Sales & Customer Success (through Enablement), Customer Marketing, and Analyst Relations on positioning so the story is consistent wherever a customer or prospect hears it.
• Validate positioning and ICP against real signal: win/loss patterns, customer conversations, analyst feedback, and competitive movement.
• Influence without authority — you’ll need buy-in from Product, Sales, and leadership, not a mandate.

Education

Bachelor’s degree

Master’s degree

Job description

Senior Platform Product Marketing Manager

We're growing our Product Marketing team and looking for a Senior Platform PMM to own TOPdesk's product story — positioning, ICP, and narrative — as our product evolves. You'll work closely with our Director of Product & Customer Marketing, partner across Product, Sales, and Marketing, and have real scope to shape what "good" looks like as we build out this function. Hybrid, based in London or Manchester.

• Bachelor’s and/or Master’s degree
• Salary starting at £105k (Manchester) and £110k (London)

We’re hiring a Platform PMM to own the story, ICP, and positioning for the overall TOPdesk product. As we add AI capabilities and expand from ITSM into broader enterprise service management, our story needs to evolve. Customers buy an answer to a problem, and this role exists to build that answer: a positioning framework and ICP definition sharp enough to guide every launch, campaign, and sales conversation for the next chapter of the company.

You’ll report to the Director of Product & Customer Marketing and work closely with Product, Sales, and the wider marketing team. TOPdesk’s PMM function is still being builtso this is an opportunity toset the standard for what good looks like hereand create best practices.

What you'll do

• Define and maintain TOPdesk’s overall product positioning and ICP, grounded in customer pain points rather than feature lists.
• Build the platform narrative that ties ITSM, ESM, and AI capabilities into one coherent story, taking competitor moves, data and market trends into account.
• Partner with Product to translateinnovationinto positioningthat lands in the market.
• Supportthe quarterly launch rhythm: turn each release into a moment that reinforces the bigger platform story, not a standalone announcement.
• Brief and align Sales& Customer Success (through Enablement), Customer Marketing, and Analyst Relations on positioning so the story is consistent wherever a customer or prospect hears it.
• Validate positioning and ICP against real signal: win/loss patterns, customer conversations, analyst feedback, and competitive movement.
• Influence without authority — you’ll need buy-in from Product, Sales, and leadership, not a mandate.

What you'll bring

• 5+ years in product marketing, ideally in B2B SaaS.
• A track record of owning positioning or narrative for a product or platform, not just launch execution.
• Experience building or sharpening an ICP from evidence, not assumption.
• Comfort operating at both altitude — company-wide narrative — and in the detail of a single launch brief.
• Strong stakeholder influence. You’ve moved a room of skeptics before.

This is what you do it for

The nicest colleagues, a laptop, and a salary that grows with you. That is a no brainer, of course. But there’s more. Much more. Here you’ll discover more of our employment conditions.

• Competitive base salary and profit share scheme
• Generous pension scheme with company contributions up to 8%
• Enhanced maternity & paternity leave
• Private health insurance options
• Cycle-to-work scheme and techscheme
• 15 fully paid sick days, 5 days paid parental/carer leave, and 2 volunteering days
• 26 days of paid annual leave (plus public holidays) and your birthday off!
• Employee Assistance Program for you and your family
• Unlimited career support
• Benefits including team outings & rewards, Perkbox membership, and offices with foosball, darts, and ping-pong!

10 to Grow

Use 10% of your work hours and a budget equivalent to 10% of your gross annual salary for personal development.

Simply do it during work time. Did we mention helping people is part of our DNA?

Paid parental leave

Enhanced maternity & paternity options to suit your family needs.