Lifecycle Campaign Lead, Omnichannel Digital CS (Remote)

Workday; Norway; Hybrid; NOK 1,299,000 - 1,949,000; Full time

Job summary

Workday is seeking a Lifecycle Campaign Manager within Digital Customer Success to design and deliver omnichannel post-purchase engagements. You will build campaigns for onboarding, adoption, and renewal programs with hands-on email automation, journey building, personalization, and audience segmentation.

You will collaborate with CX, marketing operations, and systems teams to bring compelling digital programs to life across channels, ensuring brand voice and asset quality while driving adoption

Qualifications

• 5+ years in lifecycle engagement focusing on adoption and retention.
• 5+ years proofreading and copy editing.
• 2+ years with marketing automation and customer success systems (Marketo, Gainsight, Salesforce).
• 2+ years HTML coding, automated journeys, A/B testing, and audience queries.

Responsibilities

• Develop integrated messaging campaigns and journeys across channels.
• Create communications based on digital success roadmap.
• Write briefs and manage feedback to build assets driving adoption.
• Ensure brand voice and design align with the customer journey.
• Support omni-channel digital CS strategy including email, chat.
• Maintain triggered and transactional communications across devices.
• Collaborate on program improvements for referrals and loyalty.
• Build integrations between Marketo, Salesforce, Gainsight for targeting.
• Lead data flow requests to meet communication goals.
• Run deliverability and bounce/block reports; iterate.
• Monitor channel performance and run A/B tests; optimization.

Skills

Email automation

HTML

A/B testing

Customer experience

Copywriting

Data analysis

Marketing automation

Cross-functional collaboration

Tools

Marketo

Gainsight

Salesforce

Adobe Experience Manager

Job description

Workday is seeking a Lifecycle Campaign Manager within Digital Customer Success to design and deliver omnichannel post-purchase engagements. You will build campaigns for onboarding, adoption, and renewal programs with hands-on email automation, journey building, personalization, and audience segmentation.

You will collaborate with CX, marketing operations, and systems teams to bring compelling digital programs to life across channels, ensuring brand voice and asset quality while driving adoption