Senior Event Marketing Manager - Global Tech Event Series (12 month maternity)

Media IQ Recruitment Ltd; London; Hybrid; NOK 569,000 - 670,000; Full time

Job summary

A global exhibition and conference company is seeking a Senior Event Marketing Manager for a 12-month contract. You will develop and execute a visitor acquisition strategy and manage marketing campaigns for a series of tech events. The ideal candidate has over five years of experience in tactical marketing and is skilled in community nurturing and executing marketing strategies. A competitive salary of up to £50k plus bonuses is offered.

Benefits

Competitive salary

Bonuses

Qualifications

• Minimum five years’ experience of creating highly effective tactical marketing plans.
• Strong experience of running visitor, partner, and vendor acquisition marketing programs.
• Experience in creating face-to-face and digital/online customer experiences.

Responsibilities

• Create and deliver visitor & buyer acquisition strategy.
• Oversee execution of marketing campaigns to grow attendance.
• Manage social media accounts and content planning.

Skills

Tactical marketing plans

Visitor and partner acquisition

Community nurturing

Digital customer experiences

Marketing mix management

Results-focused metrics

Job description

Senior Event Marketing Manager - Global Tech Event Series (12 month maternity)

The Company is a large global exhibition and conference business with an innovative approach to growth and many leading global brands, seeking a Senior Event Marketing Manager.

The Role of Senior Event Marketing Manager

Key responsibilities include:

• Create and deliver the visitor & buyer acquisition strategy for a global tech event series, through strategic marketing plans and targeted messaging for each customer segment
• Oversee the execution of all visitor & buyer marketing campaigns, and deliver growth in attendance, quality and engagement of our audience
• Work with the Senior Leadership Team to create content marketing programmes that drive new audiences, retain existing customer groups and grow the community
• Manage the social media accounts and create a strong 365 content plan for all channels including email, web, social and virtual events
• Analyse data from communication channels to ensure that each channel is effective and make changes to campaign plans and channels as necessary
• Manage the day to day marketing budget and be responsible for the budget tracker, ensuring this delivers the required commercial results and ROI

Skills and Experiences required for this Senior Event Marketing position

• Minimum five years’ experience of creating highly effective tactical marketing plans
• Strong experience of running the visitor, partner and vendor acquisition marketing programmes for a series of exhibitions
• Experience growing and nurturing visitor/buyer communities
• Experience in creating face-to-face and digital/online customer experiences
• Practiced in managing and implementing all aspects of the marketing mix
• Results-focused, able to clearly demonstrate success via proven metrics

We offer a competitive salary of up to £50k plus bonuses and the opportunity to work with a large scale, fast growing and highly innovative global events business.

If you have the required skills and experience, please apply and a consultant will be in touch should you make the shortlist.