Senior CRM Lifecycle & Journeys Architect

Quince; London; On-site; NOK 1,005,000 - 1,131,000; Full time

Job summary

the company is seeking a Senior Manager, CRM Lifecycle + Journeys to own triggered flows across email, SMS, push, and in-app for UK, DE, and FR markets. You will build the automation engine that powers retention from welcome to win-back, balancing privacy constraints and market-specific economics.

You will work primarily in Iterable and the CDP, designing flow logic, data pipelines, experiments, and AI agents to reduce build time and improve QA.

Qualifications

• Six plus years of lifecycle/CRM marketing in DTC or ecommerce, including at least 3 years owning automated/triggered flows end to end.
• Hands-on with Iterable (preferred) or comparable ESP (Braze, Klaviyo, SFMC); have built flows in the tool.
• Hands-on with a CDP: Segment, mParticle, Hightouch, Census, or similar.
• Has built or deployed AI agents or LLM workflows in a marketing context.
• SQL proficiency for self-serve data in Looker/BigQuery.
• Proficient in rigorous A/B testing and understanding statistics in lifecycle.
• Working knowledge of UK/EU privacy law (GDPR/PECR) and consent management.
• Detail-oriented with strong cross-functional collaboration.

Responsibilities

• Build, launch, and own every triggered lifecycle flow for multiple markets: UK, DE, FR with calendarized launches.
• Partner with MarTech to ship AI agents and tooling that reduce flow build, copy, segmentation, and QA time.
• Collaborate with Data to run the triggered-flow testing roadmap with statistically sound design (minimum 6 A/B tests per quarter per flow per market).
• Develop channel-cost decision logic for email, SMS, push, and in-app per market.
• Address privacy constraints by adjusting identity resolution and routing for non-consenting users.
• Lead localisation with freelance copywriters for EN-UK, DE, and FR; publish localized flow content before launches.
• Maintain CDP quality across UK/EU: data model, integrations, data hygiene, latency, and identity-resolution accuracy.

Skills

SQL proficient

A/B testing

Cross-functional

AI agents/LMM workflows

CRM marketing

Tools

Iterable

Braze

Klaviyo

SFMC

Segment

mParticle

Hightouch

Census

Attentive

Job description

the company is seeking a Senior Manager, CRM Lifecycle + Journeys to own triggered flows across email, SMS, push, and in-app for UK, DE, and FR markets. You will build the automation engine that powers retention from welcome to win-back, balancing privacy constraints and market-specific economics.

You will work primarily in Iterable and the CDP, designing flow logic, data pipelines, experiments, and AI agents to reduce build time and improve QA.