CRM Marketing Manager: Email Growth & Lifecycle

Db EQUIPMENT AS; Oslo fylke; Hybrid; NOK 900,000 - 1,100,000; Full time

Job summary

Db EQUIPMENT AS in Oslo is seeking a results-driven CRM Marketing Manager to lead our customer data marketing strategy and execution. You will develop, implement, and optimize CRM campaigns that drive engagement, nurture leads, and increase customer retention.

This role requires a blend of strategic thinking, content creation, and data analysis. Employment type: Temporary, 01.11.2026 - 31.12.2027, with the possibility of extension.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in email marketing or digital marketing.
• Proficiency with email platforms (e.g., Mailchimp, Ometria, HubSpot, Klaviyo, Salesforce Marketing Cloud).
• Native or fluent English, Norwegian, or Swedish speaker.
• Experience with CRM systems, marketing automation, and HTML/CSS is a plus.
• Possibility of extension.

Responsibilities

• Develop and execute end-to-end email marketing campaigns, including newsletters, promotional emails, onboarding sequences, and re-engagement campaigns.
• Manage email marketing calendar and ensure timely delivery of campaigns.
• Segment email lists based on behaviors, demographics, and engagement to personalize messaging.
• Collaborate with content, design, and product teams to create compelling email content and visuals.
• Monitor and analyze campaign performance metrics (open rates, CTR, conversions, etc.) and optimize accordingly.
• Conduct A/B testing on subject lines, content, and send times to improve performance.
• Ensure compliance with email marketing laws and best practices (e.g., GDPR, CAN-SPAM).
• Manage and maintain email databases and ensure data hygiene.
• Implement email marketing automation programs according to best practise.
• Together with the digital team, maintain control of transactional emails in web platforms and with external vendors.
• Co-own partner marketing communication and customer journeys together with the Marketing and Digital teams.
• Maintaining the structure, design, and organization of templates and assure the follow the company tone of voice and brand guidelines in all campaigns and emails (both marketing and transactional)
• Assure seamless integrations with ESP for the purpose of data accuracy and reporting.
• Collaborate cross-functionally to evolve and expand loyalty program benefits.

Skills

Email marketing

CRM systems

Analytics

Copywriting

Project management

Marketing automation

A/B testing

Multilingual

Education

Bachelor's degree in Marketing

Tools

Mailchimp

Ometria

HubSpot

Klaviyo

Salesforce Marketing Cloud

Job description

Db EQUIPMENT AS in Oslo is seeking a results-driven CRM Marketing Manager to lead our customer data marketing strategy and execution. You will develop, implement, and optimize CRM campaigns that drive engagement, nurture leads, and increase customer retention.

This role requires a blend of strategic thinking, content creation, and data analysis. Employment type: Temporary, 01.11.2026 - 31.12.2027, with the possibility of extension.