Segment Marketing Business Partner

Schneider Electric; Oslo fylke; On-site; NOK 1,200,000 - 1,500,000; Full time

Job summary

Schneider Electric's Nordic Baltic segment is seeking a senior marketer to lead the shift from product-led marketing to software-enabled, value-driven engagement across Nordic and Baltic Regions.

You will shape go-to-market, drive integrated programs, collaborate with sales and global teams, and lead ABM for strategic customers, transforming how Industrial Automation is positioned and sold in a data-driven era.

Qualifications

• Proven ability to lead B2B marketing and GTM initiatives.
• Ability to translate software and digital services into business value.
• Track record of strategic campaigns delivering measurable outcomes.
• Experience collaborating across regions and with external agencies.

Responsibilities

• Define and drive the go-to-market strategy for key industrial end-user segments across the Nordic and Baltic region.
• Help transform positioning to shift conversations from products to software-enabled solutions and outcomes.
• Develop, launch and report on integrated marketing programs that drive awareness, engagement, demand generation and conversion.
• Partner with sales, business units and segment leaders to identify growth opportunities and create market propositions.
• Collaborate with global marketing teams and external agencies to adapt global initiatives, create local relevance and maximize market impact.
• Lead Account-Based Marketing initiatives and targeted engagement programs for strategic customers and priority growth opportunities.
• Measure, optimize and continuously improve marketing performance using data and outcomes.

Skills

Strategic B2B marketing

Go-to-market leadership

Software-enabled solutions

360-degree marketing

Stakeholder management

Global collaboration

Transformation mindset

Job description

Nordic Baltic Segment Marketing Business Partner, Industries

This is not a traditional marketing role. It is a role of transformation. Industrial Automation is undergoing a major shift from hardware- and product-led offerings to software-enabled, connected and outcome-driven solutions. Customers are no longer buying products alone. They are investing in digital capabilities, operational intelligence and integrated solutions that improve efficiency, sustainability and resilience.

We are looking for a senior marketer to help shape Schneider Electric's next phase of growth across the Nordic and Baltic regions.

The Opportunity

As Nordic Baltic Segment Marketing Business Partner, Industries, you will help define how Schneider Electric goes to market for Industrial Automation. You will shape positioning, develop go-to-market strategies and create integrated marketing programs that drive awareness, engagement and demand across the customer journey.

While the role focuses on selected industries such as Life Sciences and Water & Environment, its broader mission is to accelerate the shift from product-centric marketing to solution-, software- and value-led customer engagement.

This role is ideal for someone who enjoys building, challenging and transforming, rather than maintaining the status quo.

What you will do

• Define and drive the go-to-market strategy for key industrial end-user segments across the Nordic and Baltic region.
• Help transform how Schneider Electric positions Industrial Automation by shifting customer conversations from products to software-enabled solutions and business outcomes.
• Develop, launch and report on integrated marketing programs that drive awareness, engagement, demand generation and conversion.
• Partner closely with sales, business units and segment leaders to identify growth opportunities and create compelling market propositions.
• Collaborate with global marketing teams and external agencies to adapt global initiatives, create local relevance and maximize market impact.
• Lead Account-Based Marketing initiatives and targeted engagement programs for strategic customers and priority growth opportunities.
• Measure, optimize and continuously improve marketing performance based on data, insights and commercial outcomes.

What we are looking for

We believe the strongest candidate may come from Industrial Automation, software, technology, SaaS, digital services or another innovation-driven B2B environment. Experience from Life Sciences or Water & Environment is valuable but not essential.

More important is the ability to understand complex customer challenges, position solution-based offerings and influence how businesses go to market.

• Extensive experience in strategic B2B marketing, segment marketing or go-to-market leadership.
• Strong understanding of how software, digital services and technology solutions create business value.
• Experience developing marketing strategies and integrated campaigns that deliver measurable business outcomes.
• Broad 360-degree marketing expertise across digital marketing, communications, PR, demand generation, content and customer engagement.
• Strong stakeholder management skills and experience working across markets, functions and senior leadership teams.
• Experience collaborating with global organizations and external agencies.
• A builder mindset with the ability to create new approaches, challenge existing thinking and drive transformation.

You will not only support the business. You will help shape how Schneider Electric positions, communicates and grows Industrial Automation in an era where software, data and digital transformation are reshaping the industry. Please be advised as this is a Nordic role, candidates can be based in Norway, Sweden, Denmark, of Finland.

This is a unique opportunity to influence how Industrial Automation is understood, communicated, and sold in the years ahead. You won't just be supporting the business - you'll be helping to redefine it.