Industrial Marketing Leader — Nordic & Baltic

Schneider Electric; Norway; On-site; NOK 900,000 - 1,300,000; Full time

Benefits offered by this job

Flexible working options

Paid parental leave

Employee wellness support

Job summary

Schneider Electric is seeking a Nordic Baltic Segment Marketing Business Partner, Industries to shape go-to-market strategy and drive demand across the Nordic and Baltic regions. This senior marketer will help transform marketing from product-led to software-enabled, value-led engagement with customers.

You will define positioning, develop integrated campaigns, and partner with sales, global teams and agencies to maximize market impact and business outcomes.

Qualifications

• Extensive experience in strategic B2B marketing, segment marketing or go-to-market leadership.
• Strong understanding of how software, digital services and technology solutions create business value.
• Experience developing marketing strategies and integrated campaigns that deliver measurable business outcomes.
• Broad 360-degree marketing expertise across digital marketing, communications, PR, demand generation, content and customer engagement.
• Strong stakeholder management skills and experience working across markets, functions and senior leadership teams.
• Experience collaborating with global organizations and external agencies.
• A builder mindset with the ability to create new approaches, challenge existing thinking and drive transformation.

Responsibilities

• Define and drive the go-to-market strategy for key industrial end-user segments across the Nordic and Baltic region.
• Help transform how Schneider Electric positions Industrial Automation by shifting customer conversations from products to software-enabled solutions and business outcomes.
• Develop, launch and report on integrated marketing programs that drive awareness, engagement, demand generation and conversion.
• Partner closely with sales, business units and segment leaders to identify growth opportunities and create compelling market propositions.
• Collaborate with global marketing teams and external agencies to adapt global initiatives, create local relevance and maximize market impact.
• Lead Account-Based Marketing initiatives and targeted engagement programs for strategic customers and priority growth opportunities.
• Measure, optimize and continuously improve marketing performance based on data, insights and commercial outcomes.

Skills

Strategic B2B marketing

Go-to-market leadership

Digital marketing

Demand generation

Stakeholder management

Global collaboration

Transformation mindset

Job description

Schneider Electric is seeking a Nordic Baltic Segment Marketing Business Partner, Industries to shape go-to-market strategy and drive demand across the Nordic and Baltic regions. This senior marketer will help transform marketing from product-led to software-enabled, value-led engagement with customers.

You will define positioning, develop integrated campaigns, and partner with sales, global teams and agencies to maximize market impact and business outcomes.