Helly Hansen is looking for a Product Manager Workwear

Helly Hansen; Oslo; On-site; NOK 900,000 - 1,300,000; Full time

Benefits offered by this job

Discounts on great gear

Competitive compensation and benefits

Job summary

Helly Hansen is seeking a Product Manager to own the product vision and solution definition across multiple seasons in parallel. The role links Product and Marketing, turning customer, market, commercial, and strategic insight into clear seasonal briefs and then translating the product intent into the product truth, value proposition, technology story, and proof points Marketing needs to build demand.

Working through an extensive network across Product Merchandising, Design, Development,

Qualifications

• Proven experience in product management or category leadership across multi-season roadmaps.
• Strong ability to translate customer and market insights into clear briefs and strategies.
• Demonstrated ownership of complex pipelines and cross-functional collaboration.

Responsibilities

• Define target users, use cases and problems to be solved for assigned product areas.
• Own long-term product vision and roadmap, balancing innovation and lifecycle management.
• Represent customer and market voice in all product decisions.
• Lead cross-functional alignment across design, development, materials, sourcing, marketing, sales and operations.

Skills

Product management

Category management

Roadmapping

Cross-functional leadership

Stakeholder influence

Commercial fluency

Apparel/workwear knowledge

Decision making under ambiguity

Job description

Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics nearly 150 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with LIFA® Stay Dry technology, the patented H2Flow™ temperature regulating system, and the revolutionary lighter, warmer LIFALOFT™ insulation. Building on Helly Hansen’s proprietary HELLY TECH® waterproof/breathable system, the technical outdoor brand has most recently introduced the award-winning LIFA INFINITY PRO™ - the company’s most innovative waterproof/breathable technology to date. Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations globally. Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries around the world. To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.

The Product Manager is a highly skilled category leadership role that owns the product vision and solution definition across multiple seasons in parallel. The role is the main link between Product and Marketing, turning customer, market, commercial, and strategic insight into clear seasonal product briefs and then translating the product intent into the product truth, value proposition, technology story, and proof points Marketing needs to build demand. Working through an extensive network across Product Merchandising, Design, Development, Materials, Sourcing, Marketing, Sales, Operations, and regional teams, the Product Manager keeps product creation and go-to-market development connected from pre-brief through launch. The Product Manager is accountable for building a differentiated product pipeline that meets immediate seasonal needs while delivering sustainable Workwear category growth over a 1–3-year horizon, within the commercial framework set by Product Merchandising.

Key Responsibilities

• Define target users, use cases, and problems to be solved for assigned product areas
• Own the long‑term product vision and roadmap, balancing innovation, platform logic, and lifecycle management
• Represent the voice of the customer and market in all product decisions

Seasonal Product Brief Ownership

• Author of seasonal product briefs based on structured commercial inputs from Product Merchandising
• Clearly define performance intent, feature priorities, and value propositions
• Ensure briefs are focused, realistic, and decision‑ready — not wish lists

Product-to-Marketing Leadership

• Act as the primary interface between Product and Marketing throughout the seasonal process, ensuring Marketing is engaged from pre-brief and brief development through build, sell‑in, launch, and post‑launch learning
• Provide Marketing with the finished product brief, product intent, target user, value proposition, technologies, differentiating features, proof points, and credible product stories needed to build the go‑to‑market plan
• Brief Marketing on new technologies and seasonal storytelling opportunities, and ensure product claims and messages remain accurate, relevant, and grounded in the product
• Partner with the Category Marketing Director and Marketing team as they define audiences, channels, budget, campaign plan, assets, and market activation
• Support product launches, sales meetings, Key Account presentations, and sales enablement as the authoritative product voice
• Use campaign performance, sell‑through, customer, Sales, and market feedback to strengthen future product briefs and roadmaps

Cross‑Functional Product Leadership

• Serve as the hub between commercial intent, product creation, and Marketing, maintaining one clear product narrative and aligned decisions across the seasonal process
• Lead alignment and decision‑making across Design, Development, Materials, Sourcing, Product Merchandising, Marketing, Sales, Operations, and regional teams
• Translate product vision into clear priorities, resolve cross‑functional trade‑offs, and maintain momentum across multiple seasons in parallel
• Partner with Product Merchandising to align product ambition with price, tiering, margin, and assortment role
• Build organizational commitment around product choices without relying on formal authority over all contributors

Portfolio & Lifecycle Thinking

• Manage interconnected product initiatives across their full lifecycle—concept, launch, evolution, and exit—while balancing current‑season delivery with future‑season development
• Own the product roadmap and pipeline for assigned areas, ensuring choices translate into measurable Workwear category growth over the next 1–3 years
• Ensure new products strengthen the portfolio, avoid unnecessary overlap, and build scalable platforms
• Drive rationalization, lifecycle, and platform‑reuse decisions where appropriate

Market & Performance Insight

• Monitor product performance, customer feedback, and competitive landscape
• Translate insights into improvements for future briefs and roadmaps
• Contribute to continuous learning across seasons

Experience & Skills

• Typically 7+ years of progressive experience in product management, category management, or equivalent product leadership roles
• Demonstrated ownership of complex, multi‑season product roadmaps and commercially meaningful category outcomes
• Strong ability to define ambiguous problems, prioritize requirements, make trade‑offs, and take decisions with incomplete information
• Commercial fluency across price, margin, volume, and SKU discipline
• Proven ability to influence senior and cross‑functional stakeholders across a complex, matrixed organization
• Deep experience in apparel, workwear, footwear, or equipment categories strongly preferred

Success in This Role Looks Like

• Design and Development receive clear, focused briefs they can confidently execute
• Marketing receives an early, complete, and credible product story that can be translated into a strong go‑to‑market plan, campaign, and sales tools
• Product creation and Marketing remain aligned from pre‑brief through launch, with fewer gaps, late reinterpretations, or unsupported claims
• A credible, prioritized multi‑season pipeline is in place and delivering against 1–3‑year Workwear category growth ambitions
• Products are differentiated, relevant, scalable, and supported by strong cross‑functional commitment
• Product ambition and commercial reality are aligned early—not negotiated late

Work Environment

• Ability to thrive in a lean, high‑growth environment
• Ability to work well across functions, diverse communities and different time zones.
• High degree of travel.

We offer

• A culture that rewards excellence in an exciting phase of growth and new opportunities
• An ambitious, dynamic, creative, and international environment
• Discounts on great gear
• Competitive compensation and benefits, and an active environment with passion for sports

The position is a full time employment based in our Oslo Headquarters.

Any questions can be directed to: [e-mail]