Product Manager, Workwear: Vision, Roadmaps & GTM

Helly Hansen AS; Oslo; On-site; NOK 900,000 - 1,300,000; Full time

Benefits offered by this job

Discounts on gear

Competitive compensation and benefits

Job summary

Helly Hansen is seeking a Product Manager Workwear to own the product vision and solution definition across multiple seasons, bridging product creation and marketing. The role requires leading a cross-functional network across Design, Development, Materials, Sourcing, Marketing, Sales, Operations and regional teams from pre-brief through launch.

The position is based at our Oslo headquarters and requires travel.

Qualifications

• Typically 7+ years of progressive experience in product management, category management, or equivalent product leadership roles.
• Demonstrated ownership of complex, multi-season product roadmaps and commercially meaningful category outcomes.
• Strong ability to define ambiguous problems, prioritize requirements, make trade-offs, and take decisions with incomplete information.
• Commercial fluency across price, margin, volume, and SKU discipline.
• Proven ability to influence senior and cross-functional stakeholders across a complex, matrixed organization.
• Deep experience in apparel, workwear, footwear, or equipment categories strongly preferred.

Responsibilities

• Define target users, use cases, and problems to be solved for assigned product areas.
• Own the long‑term product vision and roadmap, balancing innovation, platform logic, and lifecycle management.
• Represent the voice of the customer and market in all product decisions.
• Author of seasonal product briefs based on structured commercial inputs from Product Merchandising.
• Clearly define performance intent, feature priorities, and value propositions.
• Ensure briefs are focused, realistic, and decision‑ready — not wish lists.
• Act as the primary interface between Product and Marketing throughout the seasonal process, ensuring Marketing is engaged from pre-brief and brief development through build, sell-in, launch, and post-launch learning.
• Provide Marketing with the finished product brief, product intent, target user, value proposition, technologies, differentiating features, proof points, and credible product stories needed to build the go-to-market plan.
• Brief Marketing on new technologies and seasonal storytelling opportunities, and ensure product claims and messages remain accurate, relevant, and grounded in the product.
• Partner with the Category Marketing Director and Marketing team as they define audiences, channels, budget, campaign plan, assets, and market activation.
• Support product launches, sales meetings, Key Account presentations, and sales enablement as the authoritative product voice.
• Use campaign performance, sell-through, customer, Sales, and market feedback to strengthen future product briefs and roadmaps.

Job description

Helly Hansen is seeking a Product Manager Workwear to own the product vision and solution definition across multiple seasons, bridging product creation and marketing. The role requires leading a cross-functional network across Design, Development, Materials, Sourcing, Marketing, Sales, Operations and regional teams from pre-brief through launch.

The position is based at our Oslo headquarters and requires travel.