Head of B2C Growth — Remote & App-First Leader

Jobgether SRL; Norway; Remote; NOK 1,000,000 - 1,800,000; Full time

Benefits offered by this job

Remote work from anywhere

Full-time contractor position

Budget for experimentation and growth

Job summary

Lever, Inc. seeks a Head of B2C Growth in Norway to own the full growth engine—from acquisition and activation to retention and lifetime value.

You will develop multichannel strategies across search, paid social, email, push, web, and app, prioritizing the app as the main user channel and aligning growth with product work. The role requires hands‑on execution, experimentation, and leadership of paid media specialists, with plans to scale growth across markets and channels in 2027–2028.

Qualifications

• Proven track record growing B2C products across channels and markets.
• Broad multichannel growth ownership across acquisition and lifecycle.
• Experience driving app growth: acquisition and retention.
• Strong understanding of cohorts, lifecycles, segmentation, retention, reactivation, LTV.
• Product sense: link product changes to conversions and user behavior.
• Experience managing paid media budgets and ROI outcomes.
• Advanced AI fluency with practical Claude usage and AI workflows.
• High ownership: drive initiatives with minimal handoffs.

Responsibilities

• Define and execute B2C growth strategy across channels, markets, and budgets.
• Build and optimize multichannel acquisition programs and measure CPL/CAC/payback.
• Connect educational content with high‑intent property searches and listings.
• Make the mobile app a core growth channel with installs, engagement, and migration from web.
• Own the full user lifecycle from activation to LTV and retention.
• Manage database growth and segmentation-based engagement (email, push, in-app).
• Design rapid experiments across landing pages, onboarding, and messaging with clear outcomes.
• Lead and develop paid media specialists and raise execution standards.
• Collaborate with Product and growth teams to prioritize high-impact initiatives.
• Prepare growth infrastructure for international scaling and strategy.

Skills

Multichannel growth

App growth

Lifecycle management

Cohort analysis

Product sense

Paid media budgeting

AI fluency (Claude)

Analytical judgment

Ownership and accountability

Leadership and mentoring

Clear communication

English fluency

Education

Bachelor’s degree (preferred)

Tools

Claude (Cowork and Code)

Mixpanel

HubSpot

Job description

Lever, Inc. seeks a Head of B2C Growth in Norway to own the full growth engine—from acquisition and activation to retention and lifetime value.

You will develop multichannel strategies across search, paid social, email, push, web, and app, prioritizing the app as the main user channel and aligning growth with product work. The role requires hands‑on execution, experimentation, and leadership of paid media specialists, with plans to scale growth across markets and channels in 2027–2028.