Crunched (YC-backed 25)- Marketing Lead

Arbeidsplassen; Oslo; On-site; NOK 800,000 - 1,100,000; Full time

Benefits offered by this job

Direct access to founders

Competitive salary

Job summary

Crunched in Oslo is seeking a hands-on Marketing Lead to translate a powerful AI-for-Excel product into compelling content and campaigns. You will create product videos, ads, and LinkedIn content, own content production from concept to publish, and plan events to build awareness and customer relationships.

You will shape Crunched's positioning and tone, test channels, learn from performance, and scale what works.

Qualifications

• 2-5 years of marketing or content experience.
• Strong portfolio showing work you created yourself.
• Creative judgment with speed and commercial thinking.
• Ability to work independently and take ownership from day one.
• Comfort switching between product storytelling, content, campaigns and events.
• Experience with performance ads is a strong plus.

Responsibilities

• Create product videos, ads, LinkedIn content and other high-quality marketing assets.
• Own content production from idea and concept to publishing.
• Plan and run events that build awareness and customer relationships.
• Shape Crunched's positioning, messaging and tone of voice.
• Test channels and campaigns quickly, learn from performance and scale what works.

Skills

Content creation

Video production

Campaign management

Performance marketing

Event planning

Copywriting

Job description

Compensation: Competitive + strong equity package

Build the voice and growth engine of a fast-moving AI startup

Crunched is building an autonomous AI analyst that works directly inside Excel. Backed by Y Combinator and 55M NOK in seed funding, we are building our core team in Oslo and looking for a hands-on Marketing Lead who can turn a strong product into content and campaigns people notice.

Why we believe Crunched can win

AI for Excel is an extremely competitive market with enormous upside. Anthropic and the other major AI platforms are serious competitors, but our strategy is deliberately different: we build for the top 1--2% of Excel power users and the highly specific workflows they depend on. We do not believe the largest general-purpose players are sufficiently incentivized to go this deep for this demanding segment.

More importantly, the strategy is already working. Whenever Crunched has competed directly against alternatives in customer evaluations, we have won. Customers consistently tell us that the quality of our product is stronger than the competition.

Our lead investor, First Round, heard pitches from 75 AI-for-Excel startups over the past year---and chose to invest in Crunched. We believe our specialization, product quality and early customer results put us in a strong position to capture a meaningful share of the market.

This is not a director role. We need an exceptional all-rounder who has done the work themselves, moves fast and can deliver high-quality output independently from day one.

What you'll do

Create product videos, ads, LinkedIn content and other high-quality marketing assets

Own content production from idea and concept to publishing

Plan and run events that build awareness and customer relationships

Shape Crunched's positioning, messaging and tone of voice

Test channels and campaigns quickly, learn from performance and scale what works

Ideally own or contribute hands-on to performance marketing and paid acquisition

Who you are

You have 2--5 years of relevant marketing or content experience

You have a strong portfolio showing work you created yourself

You combine creative judgment with speed and commercial thinking

You can work independently and take ownership from day one

You are comfortable switching between product storytelling, content, campaigns and events

Experience with performance ads is a strong plus

Above all, you deliver exceptional quality and move quickly.

What you get

A broad mandate with real ownership of how Crunched shows up in the market

Direct access to the founders, product and customers

The chance to build the marketing function at a YC-backed AI company

Competitive salary, flexible based on ability and experience

Want to see other roles we are hiring for? https://your-headway-as.notion.site/All-Roles-31b39727cbc5808aa1c4e3c2eed10f1c

Large AI platforms like Anthropic are serious competitors. Crunched is different because we build deeply for the top 1-2% of Excel power users and their highly specific workflows. In every direct customer evaluation against competing products so far, Crunched has won on quality. First Round heard pitches from 75 AI-for-Excel startups over the past year-and chose to invest in Crunched.