Country Marketing Coordinator

7300 Miele Norway (VG NO); Asker; Hybrid; NOK 550,000 - 750,000; Full time

Job summary

Miele Norway is seeking a Marketing Coordinator to strengthen the B2B team in Nesbru, Norway. You will execute regional marketing strategies, manage local content, and coordinate with regional directors to ensure successful product launches and campaigns.

The role emphasizes digital marketing execution, local localization, and collaboration with sales and service teams to drive lead generation and brand awareness.

Qualifications

• Bachelor’s or master’s degree in marketing or related field.
• Marketing experience with operative focus.
• Fluency in Norwegian (mother tongue).
• Good communication skills in English (written and verbal).
• Proven experience in digital marketing (performance marketing, SEO, Social Media, AI).
• Experience in a matrix organization and project management is beneficial.

Responsibilities

• Execute regional marketing strategy aligned with corporate objectives.
• Coordinate products, consumables & services pricing with Regional Marketing Directors.
• Implement international marketing initiatives for Norway market.
• Lead customer-segment strategy and local market monitoring.
• Manage marketing budget and plan in country, on time.
• Develop local content and reference cases for online and offline use.
• Support positioning of Miele Professional as premium expert.

Skills

Norwegian (native)

English communication

Digital marketing

Project management

Stakeholder management

Education

Bachelor’s/Master’s in Marketing or related field

Tools

SEO tools

Analytics tools

CRM systems

Job description

About the Role

We are seeking a local Marketing Coordinator for Miele Professional to join our B2B team in Nesbru, Norway. This role is pivotal in supporting our growth. With our holistic commercial solutions, we support a wide range of industries in the areas of dishwashing, laundry, medical, dental and laboratory technology.

Key Responsibilities

• Marketing strategy: Execute the regional marketing strategy considering the corporate objectives in the respective Customer segment and local market
• Address the required products, consumables & (digital) services and pricing for the markets to the Regional Marketing Directors HCS & LMD
• Ensure the successful implementation of international marketing initiatives (product launches, promotions, communication…) in line with the Norwegian market requirements
• Customer centricity: Implement respective Customer segment strategy for Norway
• Oversee Marketing for the respective Customer segments: market monitoring for the country
• Marketing budget and plan: Marketing investments and Marketing plan managed on budget and on time in country as aligned with Marketing RMT
• Attract new customers through implementing the lead generation and brand awareness strategy whilst also focusing on customer retention directly and via Partners
• Enrich local content/articles (central and local) including creation of local reference user cases to activate on- and offline
• Support the positioning of Miele Professional as a visible Premium expert in the field of related 360° commercial solutions
• Review translation, local specifications and distribution of marketing assets and ensure digital content accuracy and relevance in Norwegian language: central asset ordering, localization and implementation in all marketing assets including Website/Webshop, Organisation of local events, trade fairs and trainings in line with corporate guidelines and material
• Provision of relevant sales & marketing tools in Norwegian for the country sales teams
• Matrix organisation Strengthen relationships with various stakeholder groups including Regional Management Team (RMT), sales teams, partners, service, domestic marketing, Marketing colleagues in NWE, MSS/MAC/MXP and external marketing agencies
• Cooperate closely with the country sales and service teams to ensure successful implementation of central marketing initiatives in line with local market requirements
• Participate in Management Committees within region, to shape all key operational decisions and review performance

Personal Attributes

• Operational mindset with strong execution skills: ability to effectively implement marketing strategies and campaigns, ensuring that projects are delivered on time and within budget while maintaining quality
• Proactive, goals oriented and capable of managing multiple stakeholders
• Customer centric with excellent collaboration and communication skills
• Premium presentation skills in Norwegian, inspiring people with positive energy
• Excellent written and verbal communication in English
• Proactive approach: a tendency to take initiative and seek opportunities for lead generation and sales growth, rather than waiting for direction, supporting changes
• Superior ability to build relationships with senior leaders and key stakeholders in the market

Qualifications

• Bachelor’s/ master’s degree in marketing or related field
• Relevant marketing experience with operative focus
• Coordinating local needs with regional strategies
• Fluency in Norwegian (mother tongue)
• Good communication skills in English (written and verbal communication)
• Proven experience in digital field (performance marketing, SEO, Social Media, AI, …)
• Experience in a matrix organization and project management is beneficial

What We Offer

• Exciting and challenging role
• Competitive benefits
• Local and international colleagues and environment
• Nice office location with canteen
• Flexible and autonomous working conditions (home office based on personnel guidelines)

About the employer

Miele & Cie KG is a German family company that supplies premium appliances for private use and a wide range of washing, drying and disinfectors to the Professional segment. We support a wide range of industries with our professional solutions: from nursing homes to campsites, from hospitals to kindergartens, from laboratories to laundries and everything in between. Since its inception in 1899, the company has worked according to the motto "Immer Besser". Miele is represented by subsidiaries in almost 50 countries and serves a similar number of markets with agents. Globally, the company has over 22,000 employees and a turnover of approximately EUR 4.5 billion. Miele has been represented in Norway with its own subsidiary since 1969. Miele AS has 120 employees and an annual turnover of approximately NOK 500 million. The head office is at Nesbru outside Oslo. For more than 125 years, Miele has been a family-owned, family-run company. Based on this tradition, a healthy balance between the demands and the appreciation of our employees is very important to us. Besides following our objective of becoming “forever better” which our employees represent with their specialist knowledge, their ambition and with thinking ahead, we want to ensure that everyone can experience and profit from our good working environment here at Miele. Living and passing on our Miele values, as well as working in teams to further develop our innovative products, are important parts of our Miele culture at each of our 50 locations. What does it take for a family-run company to become world market leader in the premium domestic appliance segment? It takes more than offering average products, run-of-the-mill service or short-sighted actions. It also requires the aspiration to do it forever better and to be forever better. This stance accounts for a good working environment at Miele and the success of our products. Our colleagues can rest assured that those who live up to our standards of quality and professionalism grow personally and professionally. No matter if they are apprentices or managers. Make our claim your challenge - whether in Gütersloh, Melbourne or Singapore! Become one of more than 23,000 Miele employees in 50 countries around the world who are committed to making our products even better every day - and help us to expand our innovation leadership.