Local Brand Manager

Karo Healthcare; Oslo; On-site; NOK 800,000 - 1,100,000; Full time

Benefits offered by this job

Growth opportunities

Flexible schedule

Positive work environment

Start-up spirit within a global org

Job summary

Karo Healthcare in Oslo is seeking an experienced Brand Manager to translate Nordic strategies into local execution. You will lead brand campaigns, launch activities, retailer collaborations, and activation plans that drive growth across Norway.

Collaborating with Sales, Marketing, and Category teams, you will own budgets, analyse performance, tailor assets for Norwegian shoppers, and deliver measurable impact in a fast-paced, international FMCG environment.

Qualifications

• University degree in Marketing, Business, Economics, or similar.
• Experience in FMCG, Consumer Health, Pharmacy, or Personal Care.
• Strong understanding of retail and shopper behavior.
• Proven track record in driving local activation and execution.
• Experience working cross-functionally across Sales, Marketing, and Category.
• Analytical mindset with the ability to turn insights into action.
• Fluent in Norwegian and English.
• Hands-on, execution-driven, and fast-paced environment.
• Entrepreneurial mindset with ownership and accountability.
• Structured, proactive, and able to manage multiple priorities.
• Collaborative team player with a solution-oriented approach.

Responsibilities

• Translate Nordic brand strategy into strong local commercial execution in Norway.
• Develop and implement annual brand and activation plans to drive growth.
• Adapt brand strategies to local retailers, shoppers, and category dynamics.
• Lead local product launches, campaigns, and in-market execution across channels.
• Partner closely with Key Account Managers to support sell-in and customer activation.
• Collaborate with Category Managers to ensure strong shopper relevance and category growth.
• Ensure local adaptation of media, digital, and retail assets.
• Track brand performance, pricing, and campaign effectiveness.
• Manage and optimize the local A&P budget and investments.
• Provide actionable market, consumer, and shopper insights to Nordic teams.
• Deliver high-quality POS and ePOS materials to support commercial excellence.
• Act as the key connector across Sales, Category, Field, HCP, and Nordic Marketing.

Skills

Commercial mindset

Analytical thinking

Communication skills

Presentation skills

Cross-functional teamwork

Entrepreneurial mindset

Ownership mindset

Education

University degree in Marketing, Business, Economics, or similar

Job description

Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A.

Join us at Karo Healthcare on our exciting journey. We're currently looking for a Brand Manager for our office in Oslo.

What's in it for you?

• Own and shape local brand growth in a high-impact market
• Work in a fast-paced, international FMCG-like environment
• Gain exposure to Nordic strategy and cross-functional collaboration
• Drive hands-on execution with real commercial impact
• Grow your career in a company that values ownership and development

What you'll be doing

• Translate Nordic brand strategy into strong local commercial execution in Norway
• Develop and implement annual brand and activation plans to drive growth
• Adapt brand strategies to local retailers, shoppers, and category dynamics
• Lead local product launches, campaigns, and in-market execution across channels
• Partner closely with Key Account Managers to support sell-in and customer activation
• Collaborate with Category Managers to ensure strong shopper relevance and category growth
• Ensure local adaptation of media, digital, and retail assets
• Track brand performance, pricing, and campaign effectiveness
• Manage and optimize the local A&P budget and investments
• Provide actionable market, consumer, and shopper insights to Nordic teams
• Deliver high-quality POS and ePOS materials to support commercial excellence
• Act as the key connector across Sales, Category, Field, HCP, and Nordic Marketing

Requirements

• University degree in Marketing, Business, Economics, or similar
• Experience in FMCG, Consumer Health, Pharmacy, or Personal Care
• Strong commercial mindset with solid understanding of retail and shopper behavior
• Proven track record in driving local activation and execution
• Experience working cross-functionally across Sales, Marketing, and Category
• Analytical mindset with the ability to turn insights into action
• Good understanding of category development and customer dynamics
• Solid knowledge of digital and media channels
• Strong communication and presentation skills
• Fluent in Norwegian and English
• Hands-on, execution-driven, and comfortable in a fast-paced environment
• Entrepreneurial mindset with strong ownership and accountability
• Structured, proactive, and able to manage multiple priorities
• Collaborative team player with a solution-oriented approach

Benefits

• Opportunity to create, grow, and encourage
• Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
• Flexible schedule and life work balance
• Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
• Very positive work environment in a young, international, and motivated team
• Start-up spirit while being a part of the large international organization with strong values

Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.