Marketing & PR Manager Norway

理想汽车; Oslo; On-site; NOK 900,000 - 1,200,000; Full time

Benefits offered by this job

Bonus package

Company car allowance

Team-building events

Professional learning opportunities

Job summary

Li Auto is seeking a Marketing & PR Manager for Norway to develop tailored marketing and public relations strategies for the Norwegian market. Working with the Nordic team and Norwegian importer, you will ensure alignment with Li Auto’s premium brand and market strategy, while supporting local objectives.

You will audit the importer’s digital presence, signage, and materials for CI compliance, manage the marketing budget, and allocate co-op funds for approved activities.

Qualifications

• 5+ years of progressive experience in Marketing and PR management within the Automotive industry (premium/luxury brands preferred).
• Experience operating within an Importer/Distributor model.
• Excellent English and Norwegian communication skills.

Responsibilities

• Define the Country Marketing & PR Plan aligned with commercial objectives and Global Marketing guidelines.
• Supervise importer’s Marketing and PR plans and local campaigns.
• Plan and execute national events, product launches, and experiential activations.
• Manage the national marketing budget and ROI for importer activities.
• Lead PR and media relations with local press and agencies.
• Provide local market insights to shape the European Marketing Plan.

Skills

Digital marketing

Budget management

Brand guardianship

PR management

Event planning

Market intelligence

Stakeholder management

Cross-border collaboration

Education

University degree in Marketing / Communications / Business

Job description

Job Title:

Marketing & PR Manager, Norway

Department:

Marketing

About Li Auto:

We're a leading Chinese new energy vehicle company that designs, develops, manufactures, and sells premium smart electric vehicles (EVs). Through product, technology, and business model innovation, we provide families with safer, more comfortable, and more convenient products and services.

About the role:

The Marketing & PR Manager is responsible for developing and implementing tailored marketing and public relations strategies specific to the Norwegian market. Operating within an Importer business model, this role works collaboratively with our chosen national importer to optimize brand visibility, increase market share, and drive business growth within Norway.

You will work closely with the Nordic team and HQ to ensure strict alignment with Li Auto’s premium brand positioning, communication platforms, and overall market strategy, while supporting local commercial objectives.

As Marketing & PR Manager:

Your core mission is to build the brand and drive sales in the local market by working closely with the Li Auto HQ marketing team and our Norwegian importer. You will facilitate the development of annual marketing plans and ensure seamless market execution.

You will hold the crucial responsibility of auditing the importer’s digital presence (including websites and social media), physical signage, and all marketing materials to ensure strict compliance with Li Auto's Corporate Identity (CI) policy. Furthermore, you will steer the local marketing budget, including the strategic allocation of co-op funds to the importer for approved marketing activities.

Key Objectives and Responsibilities:

• Strategic Planning: Define the Country Marketing & PR Plan in line with commercial business objectives and Global Marketing Strategic Guidelines.
• Importer Supervision & Support: Supervise the importer’s Marketing and PR plans, monitor the execution quality of their local partners/agencies, and co-develop local advertising campaigns.
• Event Oversight: Guide and support the importer in the planning and execution of national events, product launches, and experiential marketing activations.
• Budget Management: Take full responsibility for steering the national marketing budget and evaluating the ROI of funds allocated to the importer.
• PR & Media Relations: Lead the relationship management with local press, media, agencies, and digital influencers to ensure maximum visibility of our brand and product stories.
• Market Intelligence: Provide valuable local insights to shape the European Marketing Plan, closely monitor competitor activities, and conduct post-event analysis to continuously optimize the marketing funnel.
• Brand Guardianship: Act as the ultimate Brand Ambassador in Norway, fostering a customer-centric mindset in all communications.
• Cross-border Collaboration: Actively collaborate on pan-European events and initiatives as required by HQ.

Your profile:

1. University Degree in Marketing, Communications, Business, or a related commercial discipline.
2. 5+ years of progressive experience in Marketing and PR management within the Automotive industry (experience with premium/luxury brands is highly preferred).
3. Solid understanding of operating within an Importer/Distributor business model.
4. Excellent digital marketing acumen and a highly customer-oriented mindset.
5. Outstanding communication and interpersonal skills, with the ability to influence external stakeholders and agencies.
6. Proactive, highly organized, and able to prioritize tasks efficiently in a fast-paced, scale-up environment.
7. Resilient, open-minded, and results-oriented with a hands‑on approach to meeting deadlines.
8. Language: Effective and eloquent communicator in English and Norwegian (mandatory). Proficiency in other Nordic languages would be a strong plus.
9. Deeply connected with our mission to drive a more sustainable and innovative future.

We offer:

1. A pivotal role in a fast‑developing company that embodies sustainable and forward‑thinking technology.
2. A highly competitive, performance- and experience‑based remuneration and bonus package.
3. Comprehensive team‑building events and continuous professional learning opportunities.
4. Company car allowance / Company car scheme.